ESA: E3 Still Vital to Industry

May 15, 2013 -

Speaking to GamesIndustry International in a feature article this morning, Entertainment Software Association (ESA) senior vice president of communications and industry affairs Rich Taylor says that the annual Electronic Entertainment Expo next month is still relevant to the industry.

"It's interesting. I've been at ESA now for six years, and that question has come up pretty much every year," Taylor said. "I think the show answers the question itself both through the level of attendance and participation, from the news that comes out of it, and it remains extraordinarily... not just relevant, but vital to the industry, and vital to those who want to share news through the billions of impressions that come out of it. When we convene this show, all the attendant eyeballs and ears are pointed toward Los Angeles to see the news that comes out."

Taylor goes on to say that the feedback from attendees, exhibitors, and ESA member companies has been positive and the show is in a "sweet spot."

"Right now, the overwhelming finding is where we are now is a really positive sweet spot," Taylor said. "Folks feel good about the room they have for their exhibit space, meeting room options, the number of attendees is still large enough to get all the principal folks that people hope to encounter during the show into the LACC, but also not so overwhelming that you can't actually play and experience the games themselves, which is of course a key part of the show... I think people really are fairly thrilled about what we have now and the model we have now, the size we have now, the timing we have now. That seems to be where the model will sit for the foreseeable future."

You can read the entire feature on GII.

But what ultimately shapes the perception of the show's usefulness to the industry is who does and doesn't attend this year. We know some companies like Nintendo are scaling back their presence quite a bit this year, for example.


 
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