EA Discontinues Online Pass System

May 16, 2013 -

Electronic Arts has decided to do away with its controversial online pass system for used games, the company confirmed with GamesBeat last night.

"Yes, we’re discontinuing Online Pass," EA senior director of corporate communications John Reseburg confirmed to GamesBeat in an e-mail. "None of our new EA titles will include that feature."

Electronic Arts instituted the online pass code as a way to access online multiplayer features of several games including Battlefield 3, and many of its sports titles like Madden. The online pass system used a code that shipped inside each copy of a retail game. If a consumer used that code and then resold the game the next person to buy it would have to buy a new code to play online for right around $10.

Consumers hated this entire process meant to combat the used games market that the publisher wanted a piece of. Most saw it as a cheap money grab.

"Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format," Reseburg said. "We’ve listened to the feedback and decided to do away with it moving forward."

Reseburg added that the company will still find ways to add value to its titles that keep consumers engaged.

"We’re still committed to creating content and services that enhance the game experience well beyond the day you first start playing," Reseburg said.

Other publishers including Activision and Ubisoft also use online passes in their games. Hopefully they will follow EA's example...

Source: GamesBeat


Comments

Re: EA Discontinues Online Pass System

Well, this was a nice surprise, and a nice first step towards EA's rehabilitating their image.

Hopefully this will lead other publishers to follow suit, as they've also been emulating the online pass thing of late.  EA, sadly, is something of a trendsetter in this regard.  And as EA goes, so goes the rest of the industry.  So after this, I'm hoping Ubisoft, Acti-Blizz, Warners Interactive and others do likewise.

Re: EA Discontinues Online Pass System

Lol no.

They are only ditching online pass now after 3 years of continuous international ridicule because Origin's made it entirely obsolete.

Re: EA Discontinues Online Pass System

Nah instead not only are they requiring Origin (why does everyone keep calling it origins?) they're also intent on the always on format more than likely.

You know, the one that Ubi tried, failed with, abandoned, and yet now for some reason still insists is the future....

Re: EA Discontinues Online Pass System

EA never met a stupid, ineffective, anti-consumer business practice that it did not immediately hump the leg of.

Re: EA Discontinues Online Pass System

Now if they would only discontinue Origins.

- Left4Dead Why are zombies always eating brains? I want to see zombies that eat toes for a living. Undead-related pun intended.

Re: EA Discontinues Online Pass System

"Initially launched as an effort to package a full menu of online content and services..."

Who do you think you're kidding?  I've said it before and I'll say it again, "STOP BULLSHITTING US!"

 

Andrew Eisen

Re: EA Discontinues Online Pass System

"players didn't respond to the format"

ROFL... it wasn't a format. It was an obvious jab at game re-sellers at the cost of the customer... TWICE.

Re: EA Discontinues Online Pass System

Ha! I knew this program was a dead end when it was introduced. I am actually surprised that it survived this long. Good riddance to bad business. I hope their next boondoggle is another spectacular failure.

Re: EA Discontinues Online Pass System

Goodie, and only a few days before Microsoft announces their big new next-gen console. Let's wait and see if this was a good idea until AFTER EA announces what they're replacing this with.

---You are likely to be eaten by a Grue.

Re: EA Discontinues Online Pass System

EA turning their back on a cheap money grabbing tactic? Break out the parkas boys because Hell has officially frozen over.

Re: EA Discontinues Online Pass System

Instead, they'll just force you to connect every game to an Origins account and simply block second-hand sales? Or?

 
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