Square Enix's new president Yosuke Matsuda said during a financial results briefing this week that the company will consider new methods to improve "asset turnover" and change the way its products are presented to customers during development cycle periods. Matsuda believes that consumers needed to be brought into the process of game development to ensure that a given game title will meet their expectations. Some of the ideas he has for fulfilling this include using elements found in crowdfunding sites like Kickstarter and methods Steam employs within Steam Greenlight. Basically, he wants to get the community more deeply involved in the development process before a game is completed.
"There is a crowdfunding website called 'Kickstarter,' which does not only serve as a method of financing for developers, but I believe should also be seen as a way to unite marketing and development together by allowing us to interact with customers while a game is in development," said Matsuda.
"Valve's Steam Greenlight and Early Access, are also very interesting, in that they raise the frequency by which we interact with customers, increasing their engagement and reflecting customer needs. We are also looking at what initiatives are possible from this perspective."
He goes on to say that the company is thinking about just what it can present to customers prior to a game's completion:
"What should we present to our customers before a game is finished, how can our customers enjoy this, and how do we connect this to profitability, is something we are thinking about implementing, and which can improve our asset turnover in the process."
“This is what I would like to realize with respect to long‐term, large‐scale developments. It is not an easy task, but I believe that it has become quite possible under the current environment.”