The Entertainment Software Rating Board (ESRB) was recently honored by the Telly Awards' Silver Council and the International Academy of Visual Arts for public awareness campaign that featured San Francisco Giants players Buster Posey and Ryan Vogelsong who explain in a simple way how parents can check a game's packaging to understand what a video game contains before they make a purchase for their children.
It aired during Giants games at AT&T Park and on California TV and radio stations. The ESA claims that its campaign generated 390 million impressions, making it the most successful PSA to date for the organization. The campaign's ads received two Telly Awards and two Communicator Awards, which recognize "excellence in marketing, online and broadcast communications."
You can watch the video to your left. You can learn more about the ESRB at www.esrb.com.