EA's Humble Origin Bundle Generates Over $10 Million

August 29, 2013 - GamePolitics Staff

EA' Humble Origin Bundle closed this week, raising well over $10 million - a good portion of which went towards five charities (we assume some of it went to the Humble Bundle organizers). The bundle ended last night, and was called the best selling bundle to-date for the Humble Bundle initiative. At the end of it all, the Humble Origin Bundle managed to generate $10.5 million from the sale of 2.1 million game bundles.

The bundle included popular EA games like Dead Space 3, Dead Space, Mirror's Edge, Crysis 2: Maximum Edition, Medal of Honor, and Burnout Paradise: The Ultimate Box. Paying more than the average price (which stayed right below $5 for most of the bundle's campaign), customers got Battlefield 3, The Sims 3: Starter Pack, Command & Conquer: Red Alert 3 - Uprising, and Populous.

Charities benefiting from the bundle included the Human Rights Campaign, Watsi, San Francisco AIDS Foundation, American Cancer Society, and American Red Cross.

While it certainly helped raise a ton of money for charity, the bundle enabled EA to increase its installed base of Origin users because many of the games were only playable via the Origin client. It should also be noted that the bundle was not DRM-free, which is a major sticking point for many in the community who regularly buy Humble Bundles...


 
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