Grand Theft Auto V was released on Tuesday and it has already managed to generate just over $800 million during its first 24 hours at retail and through digital distribution channels, according to publisher Take-Two Interactive. Take-Two says that these day-one sales are the highest in the company's history and for the Grand Theft Auto series. By comparison, Grand Theft Auto IV sold 3.6 million copies, generating $310 million during its launch day in April 2008. Take-Two has not disclosed how many GTA V copies have been sold thus far.
GTA V also took the top spot over Call of Duty: Black Ops in the United Kingdom as the region's fastest-selling game of all time, moving 1.57 million copies in 24 hours. The game was released on September 17 for Xbox 360 and PlayStation 3. "All of us at Take-Two are thrilled with the initial response to Grand Theft Auto V. Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry's new standard for creativity, innovation, and excellence," Take-Two CEO and chairman Strauss Zelnick said in a statement.
The next big thing for the franchise is GTA V's online component, Grand Theft Auto Online, which officially launches as a free update on October 1.