On launch day Grand Theft Auto V generated $800 million in sales, which is pretty impressive, but today we learn that its three-day sales total is even better news for Take-Two Interactive and developer Rockstar Games.
According to internal sales data collected by the publisher Grand Theft Auto has sold $1 billion in global sales in its first three days of release. As GameSpot rightly points out, it took Call of Duty Black Ops II 15 days to hit that milestone, and it took the hit movie The Avengers 19 days to reach the $1 billion mark.
"Grand Theft Auto is a cultural phenomenon and Rockstar Games continues to redefine what can be achieved in interactive entertainment," Take-Two CEO Strauss Zelnick said in a statement. "We are incredibly proud of the extraordinary critical and commercial response to Grand Theft Auto V.
Earlier in the week Robert W. Baird analyst Colin Sebastian predicted that Take-Two will extend the sales power of the latest game in the franchise by making it available on Xbox One and PS4 sometime in 2014.
GTA V's multiplayer component, Grand Theft Auto Online launches as a free update on October 1.