Cowen & Company analyst Doug Creutz writes in a research note to investors today that Grand Theft Auto V sales have likely surpassed 15 million units worldwide already. He also thinks that the game will sell 25 million units in its first year of release.
"Based on the $1B three-day figure Take-Two disclosed, we believe the game has already sold through at least 15MM units," said Creutz in his research note.
"For a game to sell 60% of its first year units in just three days would be abnormally high; we estimate that Call of Duty sells about 45-50% of its first year units in its first week at retail," he continued.
"However, for now we are assuming that GTA V sales will be extremely front-loaded due to high gamer anticipation, and will also have a shorter sales tail given the launch of next-gen consoles in November," he added.
Grand Theft Auto was released last Tuesday and managed to generate $1 billion in sales in its first three days of release.