In a recent conversation with Benzinga IHS senior games analyst Christine Arrington said that Nintendo's Wii U console continues to suffer from a general messaging problem about its brand and continues to confuse consumers. Arrington says that the system still suffers from the same messaging problem it did when it launched nearly a year ago.
"I think one of the things that was a real indicator of that was just, anecdotally, if you went into a retailer and you talked to somebody in the games department, they didn't even understand what it was," Arrington said. "I did the secret shopper kind of thing, and they would say, 'Well, there's no difference between the Wii and Wii U.'"
Arrington said she that this response in her secret shopping efforts was a common response; consumers can't seem to tell the difference between the current generation Wii U and the last-generation Wii. Some consumers still believe that the Wii U is a controller used with the Wii and not a completely new system.
She also pointed out that the system still lack a Wii Sports-like launch title, a game that would let everyone understand "at a glance" why the Wii U GamePad is important and allows for different experiences from the Wii.
Nintendo president Satoru Iwata has acknowledged the lack of consumer understanding and the absence of a Wii Sports-like title for the Wii U earlier this year. However, he blamed the misunderstanding on Nintendo's "relaxed" marketing efforts for the system. Arrington contends that, while Nintendo is acknowledging the problem it hasn't come up with a solution to fix these perception problems...