Prior to the release of Grand Theft Auto V in September, Activision held the title of biggest video game launch in history with Call of Duty Black Ops 2. Activision UK senior brand manager Kevin Flynn recently told MCV that congratulations were in order for the folks at Rockstar, but that they shouldn't get too comfortable with the title they recently earned:
"Congratulations to the team at Rockstar for their success. We look forward to getting the record back before the next GTA title."
Activision hopes that the next Call of Duty game - Call of Duty: Ghosts - will be a huge success. One of the advantages Activision may have is the fact that it's a Call of Duty game that will be widely available for both new next-generation consoles and current generation systems - being released during the busy and lucrative holiday shopping season. We'll have to see what the attach rate is for each console, but it will likely be similar to the first Call of Duty game on the Xbox 360 when it launched...
Call of Duty: Ghosts releases November 5 on Xbox 360, PS3, Wii U and PC. The game will also be a launch title on Xbox One and PS4 later in the month.