Atlanta-based indie game developer Secret Library can't seem to catch a break from Apple. It submitted its retro 8-bit iOS game Hot Mess to the App store and had it rejected because it contained animated naked people kissing. In Hot Mess players step into the shoes of a firefighting robot who goes haywire and mistakes the burning passion of romance as the flames that burns down houses. He thinks couples kissing is dangerous and therefore tries to hose them down to avoid fires...
Hoping to get the game approved, they put white space on the naughty body parts and resubmitted the game, but Apple rejected it again, noting that the game didn't meet the App Store rules and regulations because it contained what was still deemed crude content.
App Store rule 16.1, states that apps must not feature "highly objectionable" or "crude" content, which of course is at the discretion of Apple. Despite adding the underwear, Apple still ruled that the game contained crude content.
Apple ultimately sent them a note on their latest submission, saying "We noticed your app displays a barely dressed couple kissing."
Rejected again! "Specifically, we noticed your app displays a barely dressed couple kissing." Well, HOT MESS might be more like WARM MESS.— Secret Library (@Secret_Library) November 5, 2013
Secret Library says that it will not give up on getting the game in the App store, despite the setbacks.
"Our plan is to slowly and awkwardly clothe our 8-bit lovers in some bizarre digital re-enactment of the 'walk of shame,'" designer Nick Ralabate said.