NPD Report: Digital Game Sales Surpass Physical in Q3

November 22, 2013 - GamePolitics Staff

Research firm NPD Group has released a new report called Q3 2013 Games Market Dynamics: U.S., which details the spending habits of video game consumers in the United States during the third quarter of this year. The report notes that $3.45 billion was spent on games in Q3 2013. Around $1.30 billion of that total was spent on physical game software, while $1.75 billion was spent on digital content (digital purchases, DLC, subscriptions, social, and mobile games), $436 million went towards used games and game rentals.

The third quarter also saw a 17 percent increase in content spending, due to a 20 percent increase in new physical game purchases and a 35 percent increase in full digital and DLC purchases. These two categories of spending accounted for $1.98 billion of the quarter's total, up from $1.59 billion year-over-year. Social network gaming was the sole category to see a decline during the quarter.

"Trends during the third quarter were the best that we have observed since the second quarter of 2011, driven by growth across both the physical and digital sides of the video game industry," said Liam Callahan, industry analyst. "The launch of Grand Theft Auto V helped propel the new physical sales by twenty percent and continued growth of console digital full games as well as downloadable add-on content is an indication of the renewed health of the industry. We expect that the launches of Microsoft's Xbox One and the Sony PS4 will continue to fuel consumer excitement and spending for games heading into the holiday season."

Source: GII


Re: NPD Report: Digital Game Sales Surpass Physical in Q3

It's been a long time coming as in years for NPD to finally be able to track digital sales of games. (ie DLC, micro-transactions, full purchases, etc...) Nice to see its finally come to fruition for all these market statistics needed by influencers working in the games industry.

Except for the launch of the new video game consoles in this Q4. I suppose physical item in terms of game sales (accessories too) will be boosted due to the Xbox One and PS4 for the rest of 2014. After that digital sales like in the recent Q3 of 2013 may once more overtake physical game sales. Let's see.

Member of "The Older Gamers" Since 2004.

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