Rakuten, owner of the UK-based games retailer Play.com, claims that Nintendo’s Wii U has seen a 75 percent sales spike in October. The company predicts that Wii U and iPad will be more popular than Xbox One and PS4 amongst children during the holiday season. The company also cites a Twitter analysis that comes to the conclusion that its Wii U and iPad range are "the most talked about presents for children this Christmas."
"The marketplace’s social media analysis surprisingly showed that the brand new PlayStation 4 and Xbox One consoles are trailing in second and third place respectively behind the Wii U and iPad," the site noted. "This is despite the fact that both new consoles sold out on Rakuten’s Play.com during Black Friday, which have since been restocked. It appears that those on the hunt for the latest consoles are gamers rather than consumers buying for their loved ones."
It seems like Play.com's predictions, research and sales numbers are not representative of the rest of the sales numbers from retailers around the world, but anything is possible. With new titles out for Christmas for the holiday season, and increased marketing budget and improved TV campaign, and a $50 price cut might just be what Nintendo needs to make the Wii U sell like gangbusters.