A new report from the Entertainment Software Association (ESA) claims that video games, video game systems, and accessories are the most wanted items for the 2013 holiday season. according to the report, approximately 79 million Americans intend to purchase video games during the holiday season, according to new market research and analysis.
The ESA's "Holiday Purchasing Study 2013" found that nearly 30 percent of those who intend to buy games and game-related items as gifts also plan to spend more on these items than last year. This demand, the report says, is driven by a strong line-up of video game releases, and the launch of new next generation video game consoles, including the Xbox One, PlayStation 4, and Wii U.
"With a new generation of consoles and growth in expanding genres such as mobile and social games, video games continue to be among the most sought after holiday purchases this season," said Michael D. Gallagher, president and CEO of ESA, the trade association representing U.S. computer and video game publishers. "This new research underscores the industry’s ability to continually innovate and anticipate consumer demand, making it an economic engine, especially during the holidays."
The report also found that video games and related items are among the top five categories of gifts that Americans plan to buy this holiday season; physical games and next generation consoles are among the top three categories of video game items most likely to be purchased by gamers; and consumers ages 25 to 44 are planning to spend an average of $219 on video games and game-related content.
The NPD Group conducted the survey for the ESA among a U.S. representative sample of approximately 3,000 individuals over the age of 13.