Wired UK (by way of sister publication Ars Technica) offers an interesting and lengthy discussion with GOG.com managing director Guillaume Rambourg about digital rights management. Rambourg talks about DRM, anti-sales, and a whole lot more.
Rambourg starts out with GOG.com's origin story and how high levels of piracy in its home country of Poland inspired the founders to create a storefront that worried very little about DRM and put their focus instead on creating value that would convert those pirates into paying customers. Here's an excerpt:
"To convert pirates to paying customers, the founders of CD Projekt introduced a budget series of classic PC games which quickly became one of the company's best sellers. The reasons for the budget titles' success was both kind of simple and also kind of complex. The budget line was made of carefully picked top quality games with tons of goodies (manuals, posters, world maps, and whatnot) made available at an attractive price.
It's since been proven in many arenas that pirates are willing to pay for computer games if they feel that the price is equivalent to the game's value, but this was new and crazy thinking at the time. From there, Michal and Marcin dreamed bigger: if it worked in Poland, why shouldn't it work worldwide? Going DRM-free was a natural consequence of this train of thought: if you trusted your customers to pay for reasonably priced games, why would you want to use copy protection and treat gamers like potential thieves?"
There's a whole lot more on this subject in the Wired interview, which is well worth checking out.