Ubisoft: President Obama's Purchase of Just Dance in 2011 Proved the Series was Universal

January 17, 2014 - GamePolitics Staff

When president Barack Obama purchased a copy of Just Dance 3 in December 2011, he was doing more than just buying a game for his daughters - he was emphasizing the fact the game franchise is universal, according to Ubisoft managing director Xavier Poix. Speaking to IGN about the franchise, Poix reminisced about the best endorsement of a game a company can get - one from a fairly popular sitting U.S. president.

"We got so many phone calls that day," Poix told IGN. "My first thought was that our PR in the U.S. must be really good, but no, I was thinking: now we're universal. The image that we wanted to convey with the game, the spirit of it, really worked. The president, in front of 80 cameras, can think, 'I'm not making a mistake in showing that I love this game.' It is so simple and positive that nobody could object. We're very proud of that."

We're not really sure that the president "loved" the game as much as his daughter's loved it and desired it enough to ask to get it for Christmas... but his comments at the time indicated that he at least tried to play the game on more than one occasion.

"The girls beat me every time on these various dancing games...and you guys will never get a picture of me doing it because I get graded 'F' every time," he said to reporters at the time. He also bought a copy of The Sims 3 that day.

Just Dance has sold around 50 million copies to date since the series debuted in 2009.

The latest installment in the series, Just Dance 2014 Edition, is currently available on Xbox 360, PlayStation 3, Wii, Wii U, Xbox One, and PlayStation 4.

Source: IGN


Comments

Re: Ubisoft: President Obama's Purchase of Just Dance in ...

Shows a human side to the president! I didn't see any marketing of this loose endorsement from the prez, but it's pretty huge. The thought of him getting down to JD3 is pretty comical to me. Now where is his endorsement of GTA 5? Yeah right!!

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Re: Ubisoft: President Obama's Purchase of Just Dance in ...

"...Proved the Series was Universal"... um... how exactly? Just so very dumb.

Re: Ubisoft: President Obama's Purchase of Just Dance in ...

Maybe they have something here, given the recent robbery where the latest version of this game was demanded among other things.

Even criminals wanna play just dance!

 
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