Indie Devs Stick It to Maker of Candy Crush With Candy Jam

January 21, 2014 - Andrew Eisen

Earlier today we wrote about King.com, maker of the so-popular-even-I've-heard-of-it social and mobile game Candy Crush, and how it had successfully trademarked the word 'candy.'  The mark covers use of the word in games, game accessories, and merchandise.

In response, indie game devs Cariboo and uuav have organized the 'Candy Jam' because "because trademarking common names is ridiculous and because it gives us an occasion to make another gamejam :D"

"While there seems to be some kind of consensus about the need for a company to protect blatant ripoffs of game names and/or game aspects," said Candy Jam co-founder Laurent Raymond, "I think that the fact that it was done with so little finesse is what gathered people in [opposition].  That plus probably the irony of a company talking about copyrights while being an nth rehash of Bejeweled."

For its part, King.com says it's trademarked the word 'candy' to defend against games that seek to infringe on its IP and confuse consumers.  It ensures everyone that it doesn't "enforce against all uses of Candy - some are legitimate and of course, we would not ask app developers who use the term legitimately to stop doing so."

"They could have handled the issue so much differently," said Raymond. "[But] I have little ambition about the [Candy Jam]... I wish it would mean something but this is not the first time that it's happened, and most of the time it's handled by just letting the rage pass. We'll just add fun to that rage for once."

If you're interested in participating in the Candy Jam, here are the rules:

  1. Make a game involving candies.
  2. Consider using the word "candy" several times, also "scroll", "memory", "saga" and "apple" might give bonus points
  3. Submit your game at TheCandyJam.com by February 3rd

Source: Escapist

-Reporting from San Diego, GamePolitics Contributing Editor Andrew Eisen

Because trademarking common names is ridiculous and because it gives us an occasion to make another game jam,
Read more at http://www.escapistmagazine.com/news/view/131514-Candy-Jam-Challenges-Devs-To-Make-Games-About-Candy-UPDATED#Rw5CmsIHlfvdfBry.99
Because trademarking common names is ridiculous and because it gives us an occasion to make another game jam,
Read more at http://www.escapistmagazine.com/news/view/131514-Candy-Jam-Challenges-Devs-To-Make-Games-About-Candy-UPDATED#Rw5CmsIHlfvdfBry.99
Because trademarking common names is ridiculous and because it gives us an occasion to make another game jam,
Read more at http://www.escapistmagazine.com/news/view/131514-Candy-Jam-Challenges-Devs-To-Make-Games-About-Candy-UPDATED#Rw5CmsIHlfvdfBry.99
Because trademarking common names is ridiculous and because it gives us an occasion to make another game jam,
Read more at http://www.escapistmagazine.com/news/view/131514-Candy-Jam-Challenges-Devs-To-Make-Games-About-Candy-UPDATED#Rw5CmsIHlfvdfBry.99
Because trademarking common names is ridiculous and because it gives us an occasion to make another game jam,
Read more at http://www.escapistmagazine.com/news/view/131514-Candy-Jam-Challenges-Devs-To-Make-Games-About-Candy-UPDATED#Rw5CmsIHlfvdfBry.99
Because trademarking common names is ridiculous and because it gives us an occasion to make another game jam,
Read more at http://www.escapistmagazine.com/news/view/131514-Candy-Jam-Challenges-Devs-To-Make-Games-About-Candy-UPDATED#Rw5CmsIHlfvdfBry.99
Because trademarking common names is ridiculous and because it gives us an occasion to make another game jam,
Read more at http://www.escapistmagazine.com/news/view/131514-Candy-Jam-Challenges-Devs-To-Make-Games-About-Candy-UPDATED#Rw5CmsIHlfvdfBry.99
Because trademarking common names is ridiculous and because it gives us an occasion to make another game jam,
Read more at http://www.escapistmagazine.com/news/view/131514-Candy-Jam-Challenges-Devs-To-Make-Games-About-Candy-UPDATED#Rw5CmsIHlfvdfBry.99
Because trademarking common names is ridiculous and because it gives us an occasion to make another game jam,
Read more at http://www.escapistmagazine.com/news/view/131514-Candy-Jam-Challenges-Devs-To-Make-Games-About-Candy-UPDATED#Rw5CmsIHlfvdfBry.99
Because trademarking common names is ridiculous and because it gives us an occasion to make another game jam,
Read more at http://www.escapistmagazine.com/news/view/131514-Candy-Jam-Challenges-Devs-To-Make-Games-About-Candy-UPDATED#Rw5CmsIHlfvdfBry.99
Because trademarking common names is ridiculous and because it gives us an occasion to make another game jam,
Read more at http://www.escapistmagazine.com/news/view/131514-Candy-Jam-Challenges-Devs-To-Make-Games-About-Candy-UPDATED#Rw5CmsIHlfvdfBry.99
Because trademarking common names is ridiculous and because it gives us an occasion to make another game jam,
Read more at http://www.escapistmagazine.com/news/view/131514-Candy-Jam-Challenges-Devs-To-Make-Games-About-Candy-UPDATED#Rw5CmsIHlfvdfBry.99
Because trademarking common names is ridiculous and because it gives us an occasion to make another game jam,
Read more at http://www.escapistmagazine.com/news/view/131514-Candy-Jam-Challenges-Devs-To-Make-Games-About-Candy-UPDATED#Rw5CmsIHlfvdfBry.99
In response, indie game makers Cariboo and uuav have put together "Candy Jam,"
Read more at http://www.escapistmagazine.com/news/view/131514-Candy-Jam-Challenges-Devs-To-Make-Games-About-Candy-UPDATED#Rw5CmsIHlfvdfBry.99
In response, indie game makers Cariboo and uuav have put together "Candy Jam,"
Read more at http://www.escapistmagazine.com/news/view/131514-Candy-Jam-Challenges-Devs-To-Make-Games-About-Candy-UPDATED#Rw5CmsIHlfvdfBry.99

Comments

Re: Indie Devs Stick It to Maker of Candy Crush With Candy Jam

Problem is, sometimes the company doesn't need to enforce the copyright themselves. Often the lawyers go on a tangent by themselves without the company even knowing. Believing they're working for the best interest of their employers.

Once that ball gets rolling its hard to stop though. If the company backs out on the lawsuit than it can show they aren't really going to protect the trademark, and will open it for being revoked. But fight it, and your going to look like an idiot, and piss off a lot of people.

Re: Indie Devs Stick It to Maker of Candy Crush With Candy Jam

It's how a good number of awesome fan projects get shitcanned.

Re: Indie Devs Stick It to Maker of Candy Crush With Candy Jam

If your lawyers are suing other people on your behalf without your knowledge, then it is time to fire your lawyers. Plain and simple as that. No lawyer should ever instigate legal action without their client's knowledge and permission.

 
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