Electronic Arts COO Peter Moore says that his company's digital revenue will overtake its physical disc sales in two years. Moore made the comments during a conversation with Entertainment Software Association president Mike Gallagher at the Digital Entertainment World conference in Los Angeles, as reported on by Games Industry International.
And while Moore thinks the new consoles are in a good position at this moment in time, he also says that the mobile gaming space is booming. Moore also said that the games industry must embrace what he calls "creative destruction," as consumer tastes and habits shift. Moore believes that the most important thing for EA is how to deal with games becoming live operations. This, he contends, means companies need to have a massive infrastructure to deal with customer service and global billing. And customers have an anticipation that these "services" will be available 24/7. Moore acknowledged that EA has had challenges in this area.
Moore also believes that the Internet has helped EA transition from selling to retailers to selling directly to gamers. He claims that, EA has tripled its customer support staff resources in the last five years. Moore also believes that marketing has changed dramatically.
"TV ads today are chum in the water. It attracts customers, then reel them in with digital media so you can engage instead of pushing a message out," he remarked.
Moore touched on some interesting topics in his discussion, including the fact that the industry is changing right now. When brand name developers like Irrational's Ken Levine and former Epic designer Cliff Bleszinski are turning to digital only and working with smaller teams that sell directly to players, it is clear that the industry is shifting into new territory and those companies that don't pay attention to the trends could end up in a bad position a few years from now.