Candy Crush Dev Withdraws Trademark Application For 'Candy'

February 25, 2014 - Andrew Eisen

King, the developer behind Candy Crush Saga, has abandoned its trademark application for the word 'candy' in the U.S.  (AE: Obviously, King is taking steps to ensure it doesn't supplant EA as this year's Worst Company in America!)

In a statement provided to Kotaku, a spokesperson for King said:

"King has withdrawn its trademark application for Candy in the U.S., which we applied for in February 2013 before we acquired the early rights to Candy Crusher. Each market that King operates in is different with regard to IP. We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market. This does not affect our E.U. trademark for Candy and we continue to take all appropriate steps to protect our IP."

Regarding Candy Crusher, you might recall that King is using its newly acquired rights to that game in order to invalidate an independent developer's trademark for CandySwipe, a game that debuted two years before Candy Crush Saga.

Source: Kotaku via GP reader Sleaker

-Reporting from San Diego, GamePolitics Contributing Editor Andrew Eisen

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Comments

Re: Candy Crush Dev Withdraws Trademark Application For 'Candy'

Hmmm. So what about the application for "saga"? Are they still going after that one?

Re: Candy Crush Dev Withdraws Trademark Application For 'Candy'

I thought with "saga" they were challenging someone else`s application rather then applying for it themself, no?

Re: Candy Crush Dev Withdraws Trademark Application For 'Candy'

From what I understood, they are/were seeking a trademark on "saga" and were using that to challenge The Banner Saga's trademark application.

Re: Candy Crush Dev Withdraws Trademark Application For 'Candy'

Given how they took an unrelated title just to blast trademarks predating their own, they're still lying through their teeth.

Re: Candy Crush Dev Withdraws Trademark Application For 'Candy'

It's a nice try to save face, but all the events in the past few weeks leading up this has made King look really douchey to me.  To be fair though, I don't play their games because they're too derivative and uninspired.  I generally enjoy new gaming experiences and mechanics and not retreads of puzzle games I've played for the last twenty years.

 
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