Microsoft Ends Xbox 360 Subscription Scheme

March 14, 2014 - GamePolitics Staff

Microsoft has ended its financed subscription based $99 Xbox 360 program, apparently. The program allowed consumers to pay $99 for a 4GB Xbox 360 with Kinect and then pay a monthly fee of $15 over a two-year period. The program was launched in May of 2012.

Speaking to Wall Street Journal, Microsoft spokesman David Dennis said that the pricing model was always intended as an experiment.

"This program was intended to be a pilot from the start, and Microsoft routinely adjusts the mix of offers available to its customers and this change was simply standard business practice," he told the WSJ.

In all the years it ran this little experiment, Microsoft never once discussed how successful it was. Many believed that it would eventually be adopted for the Xbox One.

The entire scheme was a good way to get an Xbox 360 if you couldn't afford to drop hundreds of dollars in one shot on a game system, but the long term cost over that two-year period came to roughly $459.00.

Source: WSJ


Comments

Re: Microsoft Ends Xbox 360 Subscription Scheme

I firmly believe that people are not willing to accept the idea of a subscription based console. It works for phones because they are necessary for the actual phone part of it and people love getting the latest and best phones. But consoles don't iterate enough and there is just not a lot of value in the subscription part of the service to push people to it. I think that people associated that with rent-to-own schemes, and that is a huge negative for many people.

Re: Microsoft Ends Xbox 360 Subscription Scheme

Considering that it WAS a rent to own scheme with the same problem that others have (ie you actually pay MORE for it over saving up to buy it flat out) didn't help matters.

 
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