Square Enix: DRM is Here to Stay

April 16, 2014 - GamePolitics Staff

In a surprising new interview with TorrentFreak, Square Enix senior manager of business and legal affairs Adam Sullivan said that digital rights management (DRM) is a necessary part of doing business in this day and age and that it won't be going away anytime soon.

"The primary benefit [of DRM] to us is the same as with any business: profit," Square Enix senior manager of business and legal affairs Adam Sullivan said. "We have a well-known reputation for being very protective of our IPs, which does deter many would-be pirates. However, effectiveness is notoriously difficult to measure--in short, we rely on the data available to us through our sales team and various vendors, along with consumer feedback."

Sullivan does acknowledge that any useful DRM solution must not get in the way of the player and the game it is meant to protect from illegal copying.

"The key to DRM is that it can't interfere with the customer's ability to play the game," he said. "It's not uncommon for people to get a new computer every few years, or to have multiple computers. Sometimes they don't have reliable Internet connections. There's no perfect solution yet."

Sullivan adds that "DRM will be essential for the foreseeable future," and that, "so long as we're concerned about things like data privacy, accounting sharing, and hacking, we'll need some form of DRM."

You can read the whole thing on TorrentFreak.

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Comments

Re: Square Enix: DRM is Here to Stay

I got to wondering, where do all of these executives come from?  Where are they breeding people like this?

I checked this guy's LinkedIn profile.  He's a former attorney.  There's your answer, people, the people coming up with these things are actually lawyers.

Re: Square Enix: DRM is Here to Stay

Maybe this genius can explain the companies that use absolutely no DRM and do well.

Re: Square Enix: DRM is Here to Stay

"There's no perfect solution yet."

Actually, there is: no DRM.

Re: Square Enix: DRM is Here to Stay

Actually it's to treat your customers with respect instead of as walking money sacks.

Re: Square Enix: DRM is Here to Stay

Well it just means more stuff to crack to me because the DRM ain't worth whatever benefits you get from their online systems.


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

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http://zippydsm.deviantart.com/

Re: Square Enix: DRM is Here to Stay

Was this moron then smacked with a large fish and told quite bluntly that he's too stupid to live?

Re: Square Enix: DRM is Here to Stay

Moments like these make me think that Ivo Shandor gentleman might have had point.

Re: Square Enix: DRM is Here to Stay

"The primary benefit [of DRM] to us is the same as with any business: profit,"

GOG would like to have a word with you, gents.

Re: Square Enix: DRM is Here to Stay

As would all the pirates who end up playing the game after said DRM is removed from it.

Re: Square Enix: DRM is Here to Stay

You just completely missed my point. If DRM correlated with profit, GOG's sales wouldn't be skyrocketing.

Re: Square Enix: DRM is Here to Stay

No, I saw it. It's just that the whole "DRM = $$$" argument falls flat on its face also when looking at the fact that it does something between "jack" and "squat" to deter pirates of the game, which cuts into said profits.

Re: Square Enix: DRM is Here to Stay

Aaah, I misinterpreted. I thought you were buying into the whole "People who bitch about DRM are pirating!" argument CliffyB once put forth, which is really faulty logic since pirates are the ones removing the DRM themselves.

Re: Square Enix: DRM is Here to Stay

np, I could have worded it a bit better as well. I think my brain was functioning on 3 1/2 neurons or something that day for some reason...

Re: Square Enix: DRM is Here to Stay

Things are going to be pirated regardless of what you do, so do the least damage to your consumers maybe?


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

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http://zippydsm.deviantart.com/

 
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