Chinese internet juggernaut Tencent has inked a deal with King to bring its popular Candy Crush Saga game to China. The Chinese version of the Candy Crush Saga game will be available by the middle of 2014 to customers of Tencent's Mobile QQ and Weixin Game Centers.
The alliance will help Tencent, China's biggest internet firm, attract more users to its online and mobile services. It's a good deal for King too, who will get their game exposed to the country's estimated 618 million internet users.
"We are excited that our collaboration will combine King's enjoyable mobile gaming experience and Tencent's strong game publishing and operation capabilities in China," Steven Ma, senior vice-president at Tencent said. "We are looking forward to bringing great moments of fun to Chinese users soon."
"Tencent has the largest mobile social network in China and is a great partner to work with," King's chief executive Riccardo Zacconi said in a statement. "I look forward to working together to make Candy Crush Saga as popular in China as in the rest of the world."
The partnership with Tencent will further extend King's presence in Asia, where it already launched its Candy Crush game in Japan and South Korea last year. The company's portfolio includes more than 180 games, but only a few have been popular with users.
King's top three games - Candy Crush Saga, Pet Rescue Saga and Farm Heroes Saga - accounted for 95 percent of its total revenue in the fourth quarter of 2013.
The company launched an initial public offering in March, listing its shares on the New York Stock Exchange. King Digital Entertainment managed to raise $500 million in that IPO, valuing the company at more than $7 billion. King is due to report its first quarter results next month on May 7.