Starlight Children's Foundation Prepares for 'Play in May' Charity Drive

April 30, 2014 - GamePolitics Staff

Actress Bailee Madison and Starlight Children's Foundation will launch the first inaugural Play in May campaign next month. The charity event highlights the healing power of play for hospitalized kids while raising funds to support Starlight programs. Starting May 1, individuals and teams can pledge to play games for 15 minutes a day for 15 days and get friends, neighbors, coworkers and family members to sponsor the activity by making a donation.

Starlight Tablets, Starlight Fun Center mobile entertainment units, Starlight Wish Lists, Starlight Sites and the Starbright World online community all improve the hospital experience for kids and families. The goal of Play in May is to raise at least $25,000 to support these Starlight programs.

Bailee Madison, a Starlight supporter since 2008, voiced a fun animated video for the campaign and is also helping with the official launch through a variety of planned events.

"I've been able to see firsthand how Starlight programs bring smiles to the faces of hospitalized kids," said Bailee Madison. "The great thing about the campaign is whether you're a kid or a kid at heart, you can Play in May to bring the healing power to kids and families, one game at a time. And who doesn't like to play games?"

On Wednesday, April 30, the actress will kick off the Play in May campaign with a visit to play games with pediatric patients at Mattel Children's Hospital UCLA. Later that same day, from 4 - 4:30 p.m., Starlight supporters and Bailee Madison fans will get the chance to participate and ask her questions live during a Twitter party using #PlayInMay. Teen Celebrity Examiner writer and Money Saving Parent blogger Lisa Carey (@moneysvgparent) will host the event that will also feature several trivia questions and fun prizes. Follow @StarlightOnline for more information and to submit questions.

Corporate sponsors for Play in May include JAKKS Pacific, Inc., Insomniac Games and g-NET who are supporting the campaign through gift in-kind donations as well as employee engagement programs.

For more information about Play in May and Starlight Children's Foundation, visit www.supportstarlight.org.


 
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