Microsoft hasn't been the best of friends with the PC gaming community over the last few years. While the company says that it has a lot of faith in the PC gaming space, you can always tell how strongly they feel about something by how much they highlight it at E3. And at this year's E3 Microsoft didn't even talk about PC games or show any that we know of.
Nevertheless, Microsoft, who spent the bulk of the conference talking about Xbox One and Xbox Live, insists that PC gaming is of paramount importance to them. Or at least, that is what Xbox head Phil Spencer tells Polygon.
He goes on to say that PC games are "not a good fit" for E3.
"E3's a retail show," he said. "It's a retail show, it's a console show, so it didn't really feel like the right place for us to talk about Windows, but Windows and gaming on Windows is critical to Microsoft's success."
So where is the right place to promote PC games?
"Well they do these huge world championship events and they fill up arenas," he said. "I do think there could be a space there. For us, E3 is a console show and an Xbox show, and for us as Microsoft, Xbox is our gaming brand, and it's the thing we can fill an arena like this, we get millions of people to watch us on TV and we show our games and it's a brand that people care about."