Juniper Research Predicts Mobile Games Market Will Generate Over $28 Billion by 2016

June 18, 2014 - GamePolitics Staff

Total global revenues from mobile games will reach $28.9 billion by 2016, according to a new report from research firm Juniper Research. This represents a 38 percent increase from the $20.9 billion Juniper predicts by the end of 2014.

Juniper also says that mobile game developers should target tablet devices for deployment of their games because tablet users spend more on in-game purchases. So instead of focusing on "bulk acquisitions" of players for their games, developers should turn their attention to monetizing through in-game purchases a smaller pool of consumers. Juniper also believes that the stronger graphical capabilities of tablets has led to "accelerated migration from traditional portable gaming devices."

Juniper still sees dedicated gaming hardware (consoles) continuing to "serve a niche gaming audience." Juniper points to Sony as an example of a company that is taking the most appealing elements of mobile gaming an applying it to services on its latest console, noting that "software will embrace elements of mobile games as reflected by the introduction of PlayStation Now, which aims to let users play games through online streaming via a per-game or subscription basis."

You can learn more about the company's latest report here.

Source: GII


 
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