Yogscast Takes Cash From Game Developer to Promote New Game

July 14, 2014 - GamePolitics Staff

Popular YouTube gaming crew The Yogscast, which has over 7 million subscribers, announced plans to take "a small share" of the sales revenue for sandbox space game Space Engineers during July.

In return the Yogscast team will run a series of videos and Yogscast-branded items for the game. Yogscast presenters are calling this new initiative "YogDiscovery," and the team says this is the first of a series of paid partnerships with developers. They also stress that the developers of this game will have no editorial input or control.

In an open letter on Reddit, Yogcast's Mark Turpin attempted to explain that YouTubers are currently motivated to create videos about games that are already popular, as a means to receive the most revenue. This new scheme should negate the financial risk, he claims.

"This also allows smaller companies - who lack the big marketing budgets that the larger publishers have - to reach larger audiences without any risk or loss of earnings," he adds.

It's an interesting idea and one that teeters on the recipes of blurring the lines between editorial and advertorial. It will be interesting to see if this has any negative effect on Yogscast in the long run...

Source: Gamasutra


Comments

Re: Yogscast Takes Cash From Game Developer to Promote New Game

Coming from the group that claimed outright to 'be the whole reason why minecraft is popular' I'm not sure I would want my company doing business with them. Granted they do have 7million subscribers, which weighs in to that fact.. I'm just not sure they have been that publicity-good since then.  Also did their kickstarter end up actually producing a game?

Re: Yogscast Takes Cash From Game Developer to Promote New Game

Funnily enough, the backers of the Yogventures game just got an email. Apparently the six member dev team for the game, Winterkewl Games, got overwhelmed with the project, and ended up stopping working on it. Instead the Yogscast is working with the devs behind TUG.

"In many ways TUG is the game we were hoping Winterkewl would create - and it has huge potential for the future.  We’ve been playing the Early Access version on Steam and you’ll soon be able to see us playing the game on Yogscast channels."

They'll be giving all the backers a copy on steam of TUG. Though I wonder, how this will affect people who have already bought TUG. Probably just an extra key or something.

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Re: Yogscast Takes Cash From Game Developer to Promote New Game

In terms of groups like Yogscast, or even Game Grumps, it doesn't matter if they portray the game good or bad in the videos, a good portion of their fans will still go and buy the game. The only difference between a good or bad portrayal would be how many.

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If you don't like something I said in a post, don't just hit the dislike, let me know your thoughts! I'm interested in knowing everyone's opinions, even when they don't mesh with my own.

Re: Yogscast Takes Cash From Game Developer to Promote New Game

Developers have no creative control as long as the channel does not care about repeat business. 

Which in this case I could actually see, at least for now.  Kinda like record labels, there is enough of a line to get the Yogcast's attention that they probably do not have to worry about who they please or offend, so the small studios will probably not have any leverage.  Which is probably a good thing, though could get icky too.

 
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