Gearbox Software President Randy Pitchford is not worried about feminists or other activists groups taking issue with the company's saucy first-person shooter, Duke Nukem Forever - in fact he encourages them to use it to their advantage if it will promote their cause. Speaking to Eurogamer at length, Pitchford can see both sides of the issue when it comes to Duke's strong personality and questionable behavior.
"I'll tell you what, if some feminist organisation that is doing a great job advocating women's rights worldwide, which I think is really important, can get some advantage by using Duke... go for it," Pitchford told Eurogamer. "How is there a downside for humanity? Go for it. Take it. Use Duke. That would be awesome.
"If anyone can better our world through the use of anything, and if Duke is a tool to help them do that, that's fine," he added. "The people that are entertained... The choices people make are their choices."