The proposed SecuROM scheme would require periodic re-validations following initial activation. PC gamers were not happy, to say the least. Apparently that consumer discontent got some attention, at least at BioWare. In a message posted on a BioWare forum, community manager Jay Watamaniuk announced the good news:
There has been a lot of discussion in the past few days on how the security requirements for Mass Effect for PC will work. BioWare, a division of EA, wants to let fans know that Mass Effect will not require 10-day periodic re-authentication.
BioWare has always listened very closely to its fans and we made this decision to ensure we are delivering the best possible experience to them. To all the fans including our many friends in the armed services and internationally who expressed concerns that they would not be able re-authenticate as often as required, EA and BioWare want you to know that your feedback is important to us.
The solution being implemented for Mass Effect for the PC changes copy protection from being key disc based, which requires authentication every time you play the game by requiring a disc in the drive, to a one time online authentication. This system has an added benefit of allowing players to seamlessly play the game without needing the DVD in the drive.
UPDATE: Mike Doolittle of GameCritics wonders why PC gamers hate DRM.
GP: Thanks to longtime GamePolitics reader Black Manta for the heads-up!