Activision Blizzard CEO Bobby Kotick admitted in a recent interview with CNBC Asia’s Squawk Box that bringing Call of Duty Online to market in China is a risky proposition. While Kotick expresses confidence in Tencent Holdings in making the game based on its popular first-person shooter series successful in Mainland China, Kotick also knows that there is a risk when bringing a Western game into a new market with different business models and player tastes.
































