There was a popular theory floated around the ether of the Internet that after Amazon bought the game video streaming service Twitch for close to $1 billion dollars it would start shoehorning its ads into video streams and adding "buy now" buttons everywhere. But according to Twitch CEO Emmett Shear, the company is not interested in selling games directly to consumers. Twitch's strength, he notes, is in promoting games natively with content like YouTube personalities have found success in doing.






























