A unnamed Best Buy store is taking the liberty of cracking open new Xbox 360s and updating them with the latest firmware. The only problem? They slap on an additional $29.99 charge for the service.

A reader of the Consumerist website snapped the pics to prove it. Updated consoles were resealed, given an “Inspected by Best Buy” sticker and adorned with magic marker indicating the date that the firmware update had been applied.

The story was originally posted on the Consumerist a few weeks ago, but we thought it was still worthwhile for those who hadn’t seen it. What do you think—a value-added service for those without Internet or consumer gouging?

A handful of game companies and retailers are listed within Newsweek’s Green Rankings list, which rates the Top 500 environmental companies in America.

While the list, with 500 entries, is hardly exclusive, each entrant was awarded an overall hard numeric score. The company that fared the best overall? Hewlett-Packard with a Green Score of 100, followed by Dell in second with a 98.87.

In the gaming (and related) business sector, Microsoft came in at #31 with a score of 83.79, followed by retailers Wal-Mart (#59) with a score of 80.38 and Best Buy (#61) with a score of 80.33. GameStop clocked in at #228, with a score of 71.37, with Electronic Arts (#381) and Activision Blizzard (#416) following. EA and Activision Blizzard had scores of 65.58 and 63.80 respectively.

Image via otherpower.com

Brand-new games at used game prices?

A pilot program that does just that is being tested at a Best Buy location in Utah. While it sounds like a good deal for consumers, Wedbush-Morgan analyst Michael Pachter doesn't expect to see the Best Buy experiment gain traction on a large scale.

Of the program, under which Best Buy will match used game prices in effect at either GameStop or Game Crazy, Pachter said:

I don’t think it will do well.  The price match means that Best Buy either cuts their profit per game in half, or wipes it out altogether.  I don’t think that they can afford to sell $60 games for $50, and don’t think that it will be effective in the long run.  If it does well, then GameStop will cut used game prices to the point where Best Buy can’t match without losing money.

The used game debate rages on...

Joystiq reports that big box retailer Best Buy is testing a used price matching program for new releases at its store in West Jordan, Utah (see pic).

In the pilot deal Best Buy will sell customers new games at used prices offered by GameStop and Game Crazy. This should save game buyers at least five bucks, and maybe more for certain games - and saving money is always a win for consumers.

There's more discussion of the Best Buy test program at CheapAssGamer.

In a move that has been anticipated for some time, big box retailer Best Buy has jumped into the used game business, reports gamesindustry.biz. Best Buy will apparently be using a kiosk system similar to that now employed by Wal-Mart.

Used game trade leader GameStop is not bothered by the new competition, however. A spokesperson for the retailer told the Fort Worth Star-Telegram:

GameStop understands that trading in used games and consoles is a highly-assisted activity. We are very confident in our business model that allows our expert associates to help consumers trade in product, a fact not addressed with a self-serve process.

Meanwhile, gi.biz reports that analyst Colin Sebastion of Lazard Capital Markets sees no threat to GameStop with Best Buy's move into used:

While we believe that Best Buy’s entry into the used video game market will create a new overhang on shares of GameStop, we expect Best Buy’s initiative to expand the used videogame market rather than take significant share from the speciality channel.

GP: With the Best Buy announcement we can expect the obligatory round of hand wringing from certain game publishers and developers.

As GamePolitics has reported, the U.S. Army has taken a fair amount of heat in recent times over its use of video games and game-related events for recruitment.

Over at ripten, Chad Lakkis notes with a disapproving eye the Army's presence at a Best Buy midnight launch event for the recently-released Resident Evil 5:

I couldn’t help but notice the “GO ARMY” recruitment tent mixed into the Best Buy Resident Evil 5 launch party video... I don’t mind the idea of recruiters but what I do mind is the methods by which they often recruit.

This isn’t the first time the U.S. Army has been accused of blurring the lines between gaming and recruiting. Promoting an official U.S. Army videogame and lacing their official army game website to contain soldier bios designed to look like videogame stat cards is youth marketing at its finest. Look at all the stats you can wrack up kids - assuming you don’t die first.