Dave Brevik of Gazillion, the developer behind the upcoming Marvel Heroes free-to-play MMO action game, is defending a pricey content pack for the game that costs well over $100. The pack, the Marvel Heroes Ultimate Pack, gives players every hero and costume the game, as well as in-game currency and early access prior to the game's launch. Being that this is a free-to-play title some have scoffed at the huge price tag for the package, but Brevik doesn't think it's that big of a deal.

Microsoft has indicated to the Xbox 360 community that it is aware of problems with Halo 4 season pass holders not being able to download the Crimson Map Pack that was released today. The company says that it is investigating the cause of this and working on a solution. Instead of being able to simply download the Crimson Map Pack, season pass holders are being asked to pay 800 MS Points prior to download. The season pass costs a flat fee enabling purchasers to grab all the downloadable content upon release for free.

Looking to clarify some stories that have been written by the media about on-disc DLC found within Resident Evil 6's retail disc, Capcom has taken to the Capcom Unity blog to clear the air.

Some players are claiming the newest Borderlands 2's character, Gaige is erasing their "Badass stats." The download, which also requires a patch to play seems to be affecting players on Xbox 360 and PC. The problem seems to be a repeat of an earlier issue some fans had with the game wiping out their progress.

A YouTube user named Fluffyquack has released a series of Resident Evil 6 videos that show locked content hidden on-disc, unlocked by modding the game. In one video he demonstrates a new "No Hope" difficulty mode, as well as locked melee attacks, and taunts and costumes for Resident Evil 6's multiplayer.

IGN points out that Ubisoft's upcoming DLC for Assassin’s Creed III will have a very unique villain: George Washington. The founding father of our country and the first U.S. president was basically offered a position similar to "king' or "emperor" of America. Washington declined that offer and instead became the first president of the country, according to every history book I have ever read.

Usually it's Xbox 360 players who get premium content first for Battlefield 3, but Premium subscribers that bought a subscription on PlayStation 3 will be delighted to hear that they will get to play the latest expansion, Armored Kill, before anyone else on September 4. Xbox 360 and PC owners will have to wait until September 11, while those who don't have a Premium subscription will have to wait until September 18.

According to this Joystiq report, EA has made a ton of money off of FIFA 12's Ultimate Team DLC last year, but this year it wants to avoid the headaches associated with the "FIFA hack." The company reportedly made over $39 million in just three months off the DLC, a 69 percent increase from the same period the year before. But it also created a lot of headaches for consumers who found their security on Xbox Live compromised.

BioWare Edmonton director of online development Fernando Melo tells Polygon that day-one DLC makes sense. He thinks that it is all a matter of simple math for game developers because development budgets for post-launch downloadable content incorporate attach rates against the total sales of the game, and attach rates decrease a few weeks after a game's launch.

Teasing an upcoming interview, VG247 reports CD Projekt RED's Konrad Tomaszkiewicz's thoughts on downloadable content: he thinks it should be free. Tomaszkiewicz says gamers shouldn’t be paying for post-release digital content, given their bite-sized nature and sometimes hefty price tags.

Katsuhiro Harada, the man in charge of Namco Bandai’s Tekken series, says that he would quit working for the company if he was put under pressure to introduce character downloads as DLC.

THQ Australia confirmed that it will honor all Darksiders II pre-order DLC bonuses purchased through retailer GAME Australia. The retailer announced this morning that it would close its 15 remaining stores on July 8.

GAME Australia had offered Australian customers who pre-ordered THQ's upcoming game the Deadly Despair DLC pack, but then it went into liquidation. Obviously if the retailer is no longer in business it won't be able to fulfill those promised pre-order bonuses.

For the past two weeks, fan complaints over Mass Effect 3’s DLC and ending have been loud and plentiful (if not always rational or polite).  Much to the chagrin of the more passionate and impatient of us gamers, BioWare didn’t immediately kowtow to various fan demands, perhaps leading some to wonder if the company simply didn’t give a toss now that it has their money.

While THQ CEO Brian Farrell believes that the future could bring lower costs for console games, that seemingly bright prospect contains a bit of a catch for consumers.

Speaking at a recent Goldman Sachs conference, Farrell, as reported by CVG, sees console games eventually selling for between $29 to $39 at retail, but those would be basic or stripped down versions of games, with—of course—extra content available from paid downloadable content.

THQ will experiment with just this kind of concept on its upcoming MX vs ATV title. As Farrell noted, “In the past, we've seen that we bring the game out at $59.99 and it does reasonably well - around one million, or one million-and-a-half units.”

He continued, “When we lower the price to a mass market price the thing really jumps... So what we're doing this time is we're coming out initially with a smaller game at a lower price point - the $29 to $39 range.”

Namco Bandai Partners Vice President Olivier Comte has called for a worldwide summit of game companies in order to address the price of games and to explore new business models.

Speaking to MCV, Comte noted that other types of media have more than one way to procure income; music has physical media sales and live events, while movies are similar, with disc-based offerings in addition to the cinema. Games, meanwhile, “… just have one model, the sale of the product either as a box or a digital download. So we need to think about how we can develop a secondary business model.”

Comte continued:

I am convinced that in the future we must change the price of video games – they’re too expensive for the audience. With the cost of development and the retail margins, £40 (approximately $58.00 U.S.) is a fair price [to us], but for the consumer it is too much.

In response to a consumer suing retailer GameStop over the code for free downloadable content from a used game already being used (by the original purchaser), UK retailer GAME has taken a proactive step to avoid sharing a similar fate with its U.S.-based counterpart.

According to MCV, GAME has fashioned warning stickers that will warn potential purchasers to check with a store’s staff for more information on the availability of a used game’s downloadable content.

This solution, a GAME spokesperson told MCV, would allow the staff to “explain clearly the difference so that our customers understand the benefits of buying both pre-owned and mint [new].”

GAME started using the stickers in its stores last week.


Thanks Andrew!

Since its launch, Assassin's Creed 2 for the PC has been beset by server issues and outages so severe that Ubisoft is trying to make it up to their "patient" fans.

According to a story on Gameindustry.biz, users have gotten emails from Ubisoft offering free DLC for the game. If players bought the collector's edition, which already had the DLC, they are being offered a free downloadable game from the list of Tom Clancy's H.A.W.X, Heroes over Europe, Tom Clancy's EndWar and Prince of Persia.

The server problems apparently have been caused by hackers upset with Ubisoft's new DRM policy. According to the story:

If downloadable content released on a game’s launch day gets under your skin, what would you say to paid DLC issued before a boxed game hits the market place.

Wedbush Morgan analyst Michael Pachter was the recipient of some inside news from Visceral Games (an Electronic Arts studio) Senior VP and Group General Manager Nick Earl, and he spilled to GamesIndustry.biz about the plans, which would involve the monetization of “very long game demos,” like EA's 2009 release Battlefield 1943. The $10 or $15 “long demo” would then be followed at some point by the full packaged game.

Pachter offered a further explanation:

Think about Battlefield 1943 as the prototype, so a full (but short) game experience for a reasonable price. At the same time, an expanded version of the game will be under development for release as a packaged product.

Poking, prodding and massaging NPD U.S. videogame sales data, Gamasutra has arrived at the conclusion that the average owner of a console version of Call of Duty: World at War spent $9 on downloadable content.

DLC packs were released in March, June and August of this year with a price of $10 apiece. 6.5 million packs had been sold as of August, with the author rounding up to 7.0 million in order to make sales current. Based on estimates of an analyst, it was estimated that 65% of the 7.0 million DLC sales were within the U.S., meaning an approximate $45.0 million in additional revenue for Activision Blizzard stateside.

The average price paid for World at War was $56.00, adding in the total spent on DLC brings the total average price spent to $65.00, increasing revenue per software unit by 15% (with reduced overhead), ensuring that DLC is not going away anytime soon:

With Modern Warfare 2 expected to best World at War's 11 million units in sales, it seems certain that consumers will again be tempted with paid DLC throughout 2010 as Activision Blizzard attempts to maximize its revenue per sale.

Gamers who live in the state of New York are already experiencing a benefit from President Obama's recently-passed stimulus package.

CNN reports that New York has scrapped a plan to tax digital downloads such as iTunes music and video game DLC.

Instead, Gov. David Paterson and New York legislators will utilize $1.3 billion in stimulus money to help balance the state budget.

If you live in Wisconsin, that Xbox 360 DLC you've got your eye on is about to get 5% pricier. Ditto for that PC game you're considering downloading from Steam.

The Spectator reports that Gov. Jim Doyle (D, left) has signed into law a measure that will impose a 5% sales tax on digital goods. In addition to game content, things such as music, movies, digital books and ringtones will be affected.

State Rep. Scott Suder, a Republican, was among those who opposed the new tax:

It's basically taxing students to fill in the Doyle budget shortfall, and I think that's unfair.

Wisconsin officials estimate that the levy will raise approximately $10.9 million between 2009 and 2011.