Poking, prodding and massaging NPD U.S. videogame sales data, Gamasutra has arrived at the conclusion that the average owner of a console version of Call of Duty: World at War spent $9 on downloadable content.
DLC packs were released in March, June and August of this year with a price of $10 apiece. 6.5 million packs had been sold as of August, with the author rounding up to 7.0 million in order to make sales current. Based on estimates of an analyst, it was estimated that 65% of the 7.0 million DLC sales were within the U.S., meaning an approximate $45.0 million in additional revenue for Activision Blizzard stateside.
The average price paid for World at War was $56.00, adding in the total spent on DLC brings the total average price spent to $65.00, increasing revenue per software unit by 15% (with reduced overhead), ensuring that DLC is not going away anytime soon:
With Modern Warfare 2 expected to best World at War's 11 million units in sales, it seems certain that consumers will again be tempted with paid DLC throughout 2010 as Activision Blizzard attempts to maximize its revenue per sale.
Gamers who live in the state of New York are already experiencing a benefit from President Obama's recently-passed stimulus package.
CNN reports that New York has scrapped a plan to tax digital downloads such as iTunes music and video game DLC.
Instead, Gov. David Paterson and New York legislators will utilize $1.3 billion in stimulus money to help balance the state budget.
If you live in Wisconsin, that Xbox 360 DLC you've got your eye on is about to get 5% pricier. Ditto for that PC game you're considering downloading from Steam.
The Spectator reports that Gov. Jim Doyle (D, left) has signed into law a measure that will impose a 5% sales tax on digital goods. In addition to game content, things such as music, movies, digital books and ringtones will be affected.
State Rep. Scott Suder, a Republican, was among those who opposed the new tax:
It's basically taxing students to fill in the Doyle budget shortfall, and I think that's unfair.
Wisconsin officials estimate that the levy will raise approximately $10.9 million between 2009 and 2011.
The mainstream is beginning to react to the news that GTA IV add-on The Lost and Damned features a moment of full frontal male nudity.
Watchdog group Common Sense Media has now weighed in on the controversy:
It is even more controversial than its predecessors because this game has full frontal male nudity. The game lets you lead a life of crime as part of a motorcycle gang with plenty of gang violence... relentless foul language, drugs and alcohol, and sexual references...
Families can talk about why Rockstar likes to push the envelope and garner controversy over its games? Why did they have to put full-frontal nudity in the game if it's not integral to the story? Do they correlate media outrage with extraordinary game sales? Do players expect Rockstar to stir up controversy with each of its titles, including the Manhunt and Bully series?...
Kotaku reports that Japanese publisher Daletto is offering what appears to be a Barack Obama figure as downloadable content for its Street Fighter Online: Mouse Generation, a PC game.
The Obama figure and other DLC characters are available as part of a Valentine's Day update.
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