Eidos

Another Used Game Whiner: Eidos Boss

August 20, 2009

Eidos president Ian Livingstone (left) is the latest game industry exec to complain about used game sales.

The BBC spoke to Livingstone about the issue. Here are the Eidos exec's comments:

The pre-owned market is a serious problem, because there is no benefit to developers or publishers...

A shop makes a bigger margin on a pre-owned title, and can sell them six or seven times, so there is no incentive for them to reorder and the content creator gets no slice of the action.

GP: "No slice of the action," of course, is the operative phrase in Livingstone's mini-rant.

Frankly, I have no sympathy for the industry's used game whiners and even less when I remember that digital distribution is inching ever closer. When that happens, the publishers will be in the driver's seat.

Enjoy your used game savings while you can.

Via: gi.biz

Weakened Eidos in Play? ...EA, Ubisoft Said to be Circling

December 1, 2008

SCi, the parent company of Tomb Raider publisher Eidos, is apparently a takeover target.

UK newspaper the Daily Mail reports that Electronic Arts and Ubisoft are both considering an acquisition of the troubled firm.

Given that SCi is on hard times, EA and Ubi are no doubt enticed by the prospect of picking up Eidos's popular Tomb Raider and Hitman franchises on the cheap. From the Daily Mail story:

[The merger talk] follows a nightmare year for the firm in which its losses have quadrupled and the share price has slumped 92 per cent... From a peak of £1billion at the height of the dotcom boom it is worth just £50million today... As recently as a year ago the games developer was worth more than £600million.

But a series of self-inflicted wounds coupled with the precipitous slide in the stock market have conspired to drag the shares down from a 12 month peak of 243p to just 18½p yesterday...

The source said the suitors have been waiting to see if SCi would deliver the latest Lara Croft game, which has been delayed, but finally came out this week in time for Christmas.

Via: Edge Online

 

Penny Arcade Lampoons Eidos' Latest Media Manipulation

November 25, 2008

When last we looked in on Eidos, it was over a little episode that came to be known as GerstmannGate.

The UK game publisher's ham-handed attempt to manipulate GameSpot's Kane & Lynch review scores unfairly cost long time journo Jeff Gerstmann his editor position and nearly brought the site down as outraged veteran staffers bailed one after another.

Recent reports indicate that Eidos is up to its old tricks, this time in regard to Tomb Raider: Underworld. Naturally, the Penny Arcade crew can't resist making Eidos the star of its latest cartoon.

Hit the link for the full version of The Truth is the New Lie...

In Parliament, MP Stands Up for Video Game Biz

October 24, 2008

Yesterday, GamePolitics noted comments by Eidos exec Ian Livingstone, who claimed that indifference to the video game industry by the U.K. government amounted to "madness" (see: Eidos Exec: Games Regarded Just Above Porn by U.K. Govt.).

The Guardian reports that at one least one member of Parliament has raised his voice in support of the British game biz. Don Foster (left), a Liberal Democrat from Bath, asserted that video game development is critical to the U.K. economy. Said Foster:

I hardly play any games – I'm not from that generation – but because of my job, I had to research the industry. The vast majority of my parliamentary colleagues are always wanting to ban the latest game, but they don't know the details of the industry. Few people in this country realise how important it is to the UK economy.

Via: Edge Online

Eidos Exec: Games Regarded Just Above Porn by U.K. Govt.

October 23, 2008

The British government views its nation's video game industry as "one notch up from pornography," according to an Eidos exec.

The Guardian reports on comments made by Ian Livingstone (left), Eidos' creative director and head of acquisitions.

Livingstone also criticized the U.K. government's refusal to offer tax incentives to game developers:

We've recently slipped from third to fourth in world development behind Canada. We're now the most expensive country in the world in which to develop. Other countries – not just Canada, but two states in the US, Scandinavian countries, France, Singapore, Korea and others – offer salary subsidies...

 

It seems to me the UK government would rather see our great industry go into decline than help it maintain its prominent position in the world, and that is madness...

 

We're still seen as the red-headed stepchild of the creative industries, one notch up from pornography in the eyes of most of the establishment. They forget that half of the world and half of the UK's population play games. Games help define who we are as human beings – they are as important, culturally and socially, as music and films.

Eidos Invites British Conservative Leader to Tomb Raider: Underworld Preview Event

July 18, 2008

UK Conservative leader, occasional video game violence critic, and potential prime minister David Cameron has been invited by Eidos Interactive to visit a July 23rd media event unveiling Tomb Raider: Underworld, according to MCVUK.

The invitation was extended following an interview with UK newspaper The Guardian in which Cameron compared his political fortunes to playing Tomb Raider

There is an element to politics that is a bit like Tomb Raider. Until you have cleared level one, which I have incidentally never done, you cannot get on to level two. Level one is: are you a reasonable, decent, non-discriminating, sensible, practical person who understands the world as it is lived today, who wants to live in a modern world and who accepts what that means? If so, then you can move on to level two, where you can talk about some of the difficult issues about families and about responsibilities which can lead to trouble.

Jon Brooke, Eidos' UK marketing boss, seized the opportunity to invite Cameron:

We’re delighted to hear that David Cameron is talking to today’s voters using Tomb Raider as an analogy. As we build up towards launch, we’d be really pleased to offer him an exclusive look at the latest Lara Croft adventure, so he can see for himself how the series has evolved– and maybe come up with some high definition political parallels. Of course, both [current prime minister] Gordon Brown and [Liberal Democrat] Nick Clegg are equally welcome, provided they all sit together nicely.


 

Report: Shellshock 2 Banned in Australia

June 30, 2008

GameSpot reports that the upcoming Shellshock 2: Blood Trails has been refused classification by Australia's Office of Film and Literature classification over concerns about violent content:

Shellshock 2 is an Eidos game slated for the PS3, Xbox 360, and PC platforms, and was due for release in 2009. The game places players in Vietnam War-era Cambodia, where a mysterious chemical dropped into the jungle has had some strange effects on people. An [Australian distributor] Atari spokesperson said there were currently no plans to appeal the banning decision.

The last game to be RC'd by the OFLC was D3's Dark Sector.

GamePolitics ShoutBox

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