A new video game advocacy group has been stepped onto the scene.

The Entertainment Media Council, created last year, but officially launched this week, is led by CEO Morgan Ramsay (left). Ramsay formerly served as head of the San Diego chapter of the International Game Developers Association.

A press release on the EMC website offers some details of the group's mission:

Entertainment Media Council is pursuing a broad agenda for advancing the interactive entertainment business in the United States.

“With interactive entertainment in the midst of a sea change, the need for a navigator is more pronounced than ever,” said Morgan Ramsay, president and chief executive officer at Entertainment Media Council. “We are embarking on a mission to solve the most challenging problems facing the industry today.”

Entertainment Media Council will harness the collective intelligence of an inclusive assembly of entrepreneurs and corporate leaders to support and focus on entrepreneurship, organizational innovation, social responsibility, environmental sustainability, professional diversity, and globalization.

As to video game industry experience, Ramsay's LinkedIn Profile says that he "held roles" at Sony Online Entertainment and SCEA.

Gamasutra reports that EMC will seek start-up capital from corporate sponsors and private investors.