France and England both mandate that video game projects be culturally relevant in order to qualify for financial incentives. But the head of the European Game Developers Federation told gamesindustry.biz that such requirements make little sense either culturally or as a matter of economic policy.

Guillaume de Fondaumiere (left), who is also an exec with Heavy Rain developer Quantic Dream, spoke to gi.biz at the recent GameHorizon conference:

The cultural test is a problem... When you look at [European Union] rules, you have to ask: 'Actually, what is culture?' It's a national decision, so it's kind of weird that we, as the videogame industry, have to work with standards that other cultural areas don't have to follow.

To me, all games are cultural. Videogames aren't just a form of entertainment, but a true form of cultural expression, and I think that in twenty years' time this will be a given. No one will dispute that any more...

We know that tax breaks are extremely effective in stimulating an industry, and I think again that Montreal and Quebec have shown us the way...

So I think it's high time for governments, and the EU, to understand that money given in the form of tax breaks to the industry is not money thrown away. It's an investment with a very high return, so it's time that we had those breaks.

It wasn't that long ago that Nintendo's Brain Age for the DS was trumpeted as a way to help senior citizens stay sharp. But the European Union's ElderGames project takes the concept of using video games to stimulate aging minds to a whole new level.

e Health Europe reports that ElderGames has successfully completed its first round of trials in Spain, Norway and the UK. The system utilizes a small table with a flat panel display embedded on top. Players sit around the table and play games with one another.

The three-year-old project is funded by the EU and employs a suite of 20 games designed to help seniors sharpen their cognitive, functional and social skills. Each players' progess is tracked over time and caregivers receive early warning of cognitive deterioration. Project coordinator Malena Fabregat told e Health Europe:

There are many studies showing that play and leisure activities correlate to life satisfaction, this is one area where ElderGames has proven itself.

The experts were able to get high-quality individual information from these group activities, which multiplied their ability to monitor and assess the people they were responsible for.

We’ve had some very good reactions to the prototype [from video game companies], we’ll have to see what happens next.

Consumers would be guaranteed that their games would work for two years under a proposal being considered by the European Union Commission.

The BBC reports that Commissioners Viviane Reding and Meglena Kuneva want to expand current consumer protection regulations to include licensed software. Such a move would encompass games as well as virtually every other type of software. Of the proposal, an EU spokeswoman said:

The current status quo, where licensed products are exempt from EU law, is unsatisfactory... On the one hand there is the risk of abuse [by consumers], but on the other it's not a good enough reason to say basic consumer protection should not apply.

While anyone who has struggled to get a PC game to run will appreciate the intent of the proposal, the video game industry has not reacted with enthusiasm. Is anyone surprised? Dr. Richard Wilson, who heads game developers' lobbying group Tiga, told the BBC that the new regulations could stifle innovation:

Consumers need good quality products - that is only reasonable - but if the legislation is too heavy-handed it could make publishers and developers very cautious... Games takes years to develop and software teams often have to predict what new technology will be in place when the game is actually finished.

If there is an onus on developers to have software that is 'near perfect' then it could stifle new ideas as people could end up just playing it safe.

Meanwhile, Francisco Mingorance of the Business Software Alliance had the best line of the day (even if he is spinning the issue of behalf of Microsoft, Apple and other big corporations):

Digital content is not a tangible good and should not be subject to the same liability rules as toasters.

GP: We still have fond memories of those flying toasters from the After Dark screen saver.

The U.K.'s Channel 4 News reports that a panel of European Union judges have reduced a price-fixing fine levied against Nintendo in 2002:

The Japanese game maker and seven of its distributors were given fines totalling just over £150 million by the Commission for breaching EU fair competition rules by trying to keep prices artificially high in some countries during the 1990s.

The vast proportion of the total was against the parent company - one of the biggest fines meted out by the EU's powerful fair competition authority to reflect what the Commission said was Nintendo's role as "the driving force behind the illicit behaviour".

But Nintendo appealed to the EU's Court of First Instance in Luxembourg, where judges ruled that the Commission should have taken account of Nintendo's level of co-operation in the price-rigging inquiry.

Nintendo's fine was reduced from £134 million to £107 million.

Via: Edge Online 

The European Parliament will convene a video game conference next week, reports Edge Online.

The gathering will promote the economic and cultural benefits of the game business. Dutch MEP Jules Maaten (left), who is coordinating the event, said:

Europe has to encourage the further development of creative sectors like the games industry. Everybody would gain from such additional focus: the developers, the economy, but also the consumer and I’m advocating an EU programme for the stimulation of the European games industry.

A British member of the European Parliament is supporting that body's call for adding a "red button" to video game consoles.

The idea, apparently, is that parents can press the button if some objectionable game content appears onscreen while their children are playing.

GP: Wouldn't it be simpler to just turn off the TV or, better still, check the game content descriptors before allowing the kids to play?

The MP, Glenis Willmott, told This Is Derbyshire:

Research shows video games are useful for educational and medical purposes – and they can be good fun. But not all of them have content which parents will be happy with. Online games, which are easy to download on to a PC or mobile phone, make parental control even harder.

As GamePolitics reported last month, the "red button" recommendation is included in a European Parliament report that is generally favorable toward video games.

Via: DarkZero

Parents need a "red button" to quickly disable online games that are inappropriate for their children, according to a press release just issued by the European Parliament's Internal Market Committee. 

Parents should have a "red button" to disable a game they feel is inappropriate for their child, says the EP Internal Market Committee... Until PEGI on-line is up and running, the report proposes fitting consoles, computers or other game devices with a "red button" to give parents the chance to disable a game or control access at certain times.

Hey, why wait for development of a red button? Wouldn't the old-school on-off switch work just as well?

On the up side, the EP acknowledges that games can have recreational, educational and even medical value, but the organization wants to equip parents with more tools to pick the games best suited for their children. The EP is also solidly behind the Pan-European Game Information (PEGI) rating system:

Different approaches to strengthening control of video games should be explored, argues the committee, but it does not propose specific EU legislation. MEPs believe Member States should ensure their national rating systems do not lead to market fragmentation. Harmonisation of labelling rules would be of help. Member States should also agree on a common system based solely on PEGI.

While the EP specifically states that it does not want to "demonize" video games, it does have concerns about:

• online games
• game violence
• Internet cafes

UPDATE: Reuters has more...