Mojang will deliver a keynote address at the Brand Licensing Europe 2014 on Wednesday October 8th, event organizer Advanstar announced today. The presentation, "Minecraft: the rise of a world-class game and brand," will be presented by Mojang COO Vu Bu. The keynote is part of the Licensing Academy program of talks and seminars which are held during BLE 2014. They are free to attend and the full program can be found at www.brandlicensing.eu as well.





























