Mike Fisher, the president and CEO of Square Enix US, said that he does not see the current hunger for social gaming lasting forever.
"I grew up a gamer, my entire career is in the games industry," Mike Fischer told Gamasutra.
"So even though right now things like social gaming is already hot, and it's attracting a lot of VC attention, I'm not confident that a lot of that interest will still be there in a number of years as some other category becomes hot down the road."
Fisher went on to emphasize that he believes that it is dangerous to pay too much attention to what could be passing fads.
"For us, it's not about picking winners in the different platforms," he continued. "It's about having great IP and fitting that to the best platform for it. We want all of the platforms to succeed."