The Federal Trade Commission revealed on Tuesday that it plans to look into "free to play" after several politicians complained about thousands of dollars in transactions initiated unknowingly by young children. The investigation is the result of a letter sent to the agency by Rep. Ed Markey (D-Mass.) complaining about children buying virtual items without their parents' consent (hint: it involves Smurf berries).
FTC chairman Jon Leibowitz responded to Markey that the practice of in-app purchases in iPhone and iPad games "raised concerns" that consumers may not understand the full ramifications of the charges they might face.


















While Mike “The Situation” Sorrentino’s
If you can't beat, join them... or convince them to join you. That's kind of what Atari is doing with those developer and publishers it thinks are infringing on its copyrights to create socialized game experiences (Facebook, iPhone, etc.). Atari calls it the "GO initiative." The company will reach out to portals and developers that it believes have created clones of its classic IPs and offer an invitation to replace the clones with the real deal.









