Video game retailer GameStop reported record sales of $3.02 billion for the nine-week holiday season that ended on January 1. This marked a 5.4 percent increase over the same period last year, driven by Kinect sales, and "strong sell through" of PlayStation 3 and Xbox 360 titles such as Call of Duty: Black Ops and Assassin’s Creed: Brotherhood. The company also reported 32 percent growth in gift card sales during the month of December.
New hardware sales improved 7.4 percent based mostly on the successful debut of Microsoft's Kinect. New video game software sales increased 3.3 percent.