Techland makes fun of Red Bull-Destiny marketing

June 24, 2015 - GamePolitics Staff

After Bungie and Activision announced an exclusive quest in the upcoming Taken King expansion would be tied to buying Red Bull products, Dying Light developer Techland offered a little satire of the whole situation.

The developer wrote took a jab at the marketing campaign for Destiny with the following message on Twitter:

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'Aliens: Colonial Marines' lawsuit not a class action, Gearbox removed from case

May 29, 2015 - GamePolitics Staff

Gearbox Software is no longer a party to the lawsuit against Sega for Aliens: Colonial Marines, according to documents obtained by Polygon. Further, the court will not certify the case as a class action lawsuit, leaving it with only the two main plaintiffs who filed the original lawsuit two years ago.

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Microsoft Announces 'The Simpsons' Skin Pack for 'Minecraft'

January 15, 2015 - GamePolitics Staff

While this particular deal was apparently finalized prior to Microsoft acquiring Minecraft and its maker Mojang, it does nonetheless show you that Microsoft may have some big ideas for the ultra popular sandbox building game.

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Sony Will No Longer Sponsor FIFA Event

December 1, 2014 - GamePolitics Staff

According to this Nikkei report (by way of Eurogamer) Sony will not renew its sponsorship deal with FIFA over concerns of corruption in the international soccer governing body. Sony has sponsored a number of major events for FIFA through the years including the World Cup, but the company has decided to bow out when its contract expires on December 31 of this year.

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Report: GameStop Begins Ramping Up Promotion for 'PowerUp Reward Credit Card'

October 10, 2014 - GamePolitics Staff

Earlier this year GameStop introduced its own credit card - the PowerUp Reward Credit Card, allowing customers to buy various game-related items on credit and earning itself a tidy profit in the process because the card has an APR of 26.99 percent (ouch).

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China's McDonald's Gets a 'World of Warcraft' Makeover

October 6, 2014 - GamePolitics Staff

Some McDonald's restaurants in China have been redesigned with a World of Warcraft theme to promote Blizzard's popular MMO to gamers in the country. Kotaku has plenty of photos of McDonald's establishments in Beijing, Shanghai, and Guangzhou made over with paintings, character art, banners for the Hoarde and the Alliance, and gigantic statues from WoW.

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Is It Legal to Use One Trademark to Describe Another Product?

September 15, 2014 - GamePolitics Staff

An interesting reprint of a blog post by Zachary Strebeck over at Gamasutra attempts to explain whether someone can get away with using someone else's trademark in marketing their own games. For example, would it be legal to say that your game is "like DOOM with a bit of Oblivion and Borderlands mixed in?"

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Twitch: We Won't Be Adding Amazon Store Links Anytime Soon

September 9, 2014 - GamePolitics Staff

There was a popular theory floated around the ether of the Internet that after Amazon bought the game video streaming service Twitch for close to $1 billion dollars it would start shoehorning its ads into video streams and adding "buy now" buttons everywhere. But according to Twitch CEO Emmett Shear, the company is not interested in selling games directly to consumers. Twitch's strength, he notes, is in promoting games natively with content like YouTube personalities have found success in doing.

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'Destiny Planet View' Powered by Google Street View

September 3, 2014 - GamePolitics Staff

Destiny's Planet View is pretty fascinating. It looks and feels a lot like Google's Street View, in case you hadn't noticed, because it is powered by the same technology. Located at www.destinyplanetview.com, Destiny Planet View lets players explore the universe of Bungie's upcoming action game, offering lore and other important information for each planet - all while the game's soundtrack plays in the background.

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Report: Some YouTubers Think Taking Publisher Money is Okay

July 14, 2014 - GamePolitics Staff

A new survey released by Gamasutra reveals a disturbing fact about YouTube gaming personalities; of those who participated in a survey, around 26 percent admitted that they had taken money directly or indirectly to promote a game or brand from a publisher.

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Denny's Adds Extra Cheese to Atari Classics

July 1, 2014 - GamePolitics Staff

Did someone order something with extra cheese at Denny's, allegedly "America's Diner?" Well whether you did or not a new deal with Atari to transform some of its select classic Atari 2600 games is some of the cheesiest marketing we've seen.

The deal sees Denny's app offer three classic Atari games reimagined with new titles and food items as themes. There's Hasteroids (Asteroids), Centiup (Centipede), and Take-Out (Breakout). The games are free, and available now in both iOS and Android app stores via the Denny's app.

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Ouya 'All Access Pass' Sells Out Quickly

July 1, 2014 - GamePolitics Staff

Android-based micro console maker Ouya has launched an All Access Pass scheme this week, offering those who signed up access to 800+ games for a 12 month period. The "one-time buy" plan costs $59.99. The offer is apparently a big success because it was limited in nature and has already sold out. According to Cnet, the Ouya All-Access Pass only applies to single transactions under $30, including most complete games and DLC, but excludes micro-transactions and similar revenue streams.

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PSA: Play Nintendo Tour 2014

June 16, 2014 - GamePolitics Staff

In a bid to promote its 2DS - the no-frills version of its 3DS hand-held gaming system, Nintendo will kick off a multi-city tour allowing gamers in select areas try out the device and the newest games for it. Games scheduled for the tour include Kirby: Triple Deluxe, Yoshi’s New Island,  Pokémon X and Pokémon Y, The Legend of Zelda: A Link Between Worlds,  Super Mario 3D Land, Donkey Kong Country Returns 3D, and Mario Kart 7.

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Bulldog Licensing Secures Rights to Represent 'Dead Island' and 'Saints Row' Brands

April 30, 2014 - GamePolitics Staff

Bulldog Licensing has inked a sub-agency deal with Game of 2 Halves for Deep Silver's Saints Row and Dead Island. The deal, which covers Canada and the United States, allows the company to further license the properties for toys, action figures, collectables, posters, electronics and accessories deals.

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HBO Teaming Up With Riot for 'Game of Thrones' Advertising Campaign

March 24, 2014 - GamePolitics Staff

HBO will advertise the next season of its hit fantasy series Game of Thrones in Riot Games' popular MOBA game, League of Legends. According to [A]ListDayily interview with Dustin Beck, Vice president of eSports and merchandising at Riot Games, Riot Games and HBO will team up to create a three-week long campaign leading up to the premiere of the fourth season of the show.

The marketing campaign could include a mash-up trailer and website take-overs.

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Wargaming Launches 'Let's Battle' Digital Magazine

February 7, 2014 - GamePolitics Staff

Wargaming has jumped into the digital media publishing biz, with the launch of a new interactive publication that highlights its line-up of games and related topics like military history. The magazine is called "Let's Battle" and is available for free on Google Play for Android devices and the Apple App store for iOS devices.

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Report: Microsoft Retail Stores Offering $100 Off Xbox One for PS3 Trade-In

January 30, 2014 - GamePolitics Staff

A NeoGAF thread reveals a bold initiative from Microsoft whereby they'll knock $100 off the price of the Xbox One for any consumer willing to turn in their old PS3 system. The ad, which is reportedly from the official Microsoft Store, lists a number of terms and conditions related to the trade-in deal:

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Report: Some Developers Pay a Fee to be Featured on Conan O’Brien's 'Clueless Gamer'

January 24, 2014 - GamePolitics Staff

While it's fun watching "Clueless Gamer," Conan O’Brien's regular segment where he plays video games and makes witty comments for his show on TBS, apparently it can cost a developer or publisher a lot of money to get air time on the show. While not everyone pays to be on the show, about a quarter of the products featured on the segment have to pay some sort of fee. The show does not disclose this fact either.

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FTC: Microsoft and EA Are Not Breaking Any Laws With YouTube Paid Endorsement Schemes

January 23, 2014 - GamePolitics Staff

While Microsoft (through a marketing partnership with Machinima) and Electronic Arts (through its "Ronku" marketing program) paying content creators to promote its games to followers on YouTube without disclosing the relationship may be unethical, neither company is breaking the law and it is unlikely that anyone involved could be fined for not disclosing a relationship according to what a Federal Trade Commission spokesperson tells Polygon.

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EA Signs Promotional Deal with Professional Game Match Officials Limited

January 21, 2014 - GamePolitics Staff

Electronic Arts has signed a long-term agreement with Professional Game Match Officials Limited that will run until the 2018/19 season and see match officials sporting EA Sports-branded gear, according to an MCV report.

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Report: Microsoft Paid YouTubers to Promote Xbox One, Keep Quiet About Relationship

January 21, 2014 - GamePolitics Staff

According to a report on Ars Technica, Microsoft and Machinima colluded to get Machinima YouTube content creators to say nice things about the Xbox One for money and required that they not disclose the financial relationship to viewers.

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Ubisoft: President Obama's Purchase of Just Dance in 2011 Proved the Series was Universal

January 17, 2014 - GamePolitics Staff

When president Barack Obama purchased a copy of Just Dance 3 in December 2011, he was doing more than just buying a game for his daughters - he was emphasizing the fact the game franchise is universal, according to Ubisoft managing director Xavier Poix. Speaking to IGN about the franchise, Poix reminisced about the best endorsement of a game a company can get - one from a fairly popular sitting U.S. president.

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PlayStation Second Most Popular Brand on YouTube

November 1, 2013 - GamePolitics Staff

While Red Bull is the number one brand on YouTube (mostly because it sponsors so many interesting sporting and gaming events worldwide), "PlayStation" is also pretty popular, according to data collected by Statista and Mashable.

Research: Food Advergames Promote Unhealthy Lifestyle Choices to Children

October 7, 2013 - GamePolitics Staff

New research from Michigan State University examined advergames and found that they have a tendency to promote foods that are unhealthy - full of fat, sugar, and sodium. Researchers concluded that these games meant to promote products and brands often promote unhealthy lifestyle choices for children too.

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Kinect and Xbox One Advertising Capabilities Concern Some Consumers

October 7, 2013 - GamePolitics Staff

An Advertising Age report highlighted by NeoGAF unearthed over the weekend has thrown some gasoline on a story that surfaced earlier this year about how Kinect could be used to improve the monetization of Xbox One customers.

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Microsoft Store Pays $200 in Store Credit for 'Gently Used' iPads

September 13, 2013 - GamePolitics Staff

In a highly competitive promotion against Apple's favorite tablet, Microsoft has decided to give consumers willing to turn in that old iPad a couple of hundred bucks in their store - presumably to spend on their Surface tablet... The promotion, which runs until October 27, allows people to trade in their "gently used" iPad 2, 3, or 4 tablets to receive a minimum of a $200 gift card to the Microsoft Store.

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2K Games Marketing Vet Joins Tilting Point

August 30, 2013 - GamePolitics Staff

Tilting Point has hired Tom Bass as its new Vice President of Marketing. Prior to joining the company Bass worked for video game publisher 2K Games, where he held the positions of Director of Marketing and Senior Director of Social Media and Consumer Relations. He worked there for the last eight years. According to Tilting Point, Bass will lead a team focused on mobile game marketing for the company’s portfolio of games.

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Gun Monkeys Fighting Obscurity With Free Steam Codes

August 27, 2013 - E. Zachary Knight

While many indie developers are struggling to find a way to deal with the problem of piracy, there is yet another equally big problem for them, obscurity. As big a problem as piracy is, it does have one thing going for it that obscurity doesn't, people actually playing the game. It is this lack of people playing that has resulted in Gun Monkeys creator Size Five Games to take a novel approach to combating it.

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Microsoft Reveals Xbox One Upload Outreach Program

August 22, 2013 - GamePolitics Staff

Today Microsoft launched a new contest that encourages Xbox One fans to create and submit a one minute video about the Xbox One games they like. The creators of the chosen videos will win a series of Xbox One related goodies when the system launches this fall including an Xbox One system, a one-year Xbox Live Gold subscription, an undetermined amount of free Xbox One launch titles, and the opportunity to work with Microsoft's Upload team in the future.

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Top Connecticut Lawmaker Urges Industry to End Licensing Deals with Gun Manufacturers

August 21, 2013 - James Fudge

Connecticut Speaker of the House Brendan Sharkey (D-Hamden) has sent a letter to top executives at the ESA, Activision Blizzard, Take-Two Interactive, and Valve urging them to end the practice of licensing and marketing products from gun manufacturers for video games. The letter was addressed to Take-Two CEO Strauss Zelnick, Activision Blizzard CEO Robert Kotick, Valve front man Gabe Newell, and Entertainment Software Association CEO Michael Gallagher.

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Will Target Australia sell the next GTA game upon its release?:

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Andrew EisenI told Sega if it releases Yakuza 1&2 HD and Yakuza 5 in North America, I'll buy it. So far, they don't seem to be swayed.07/31/2015 - 5:11pm
Craig R.Too many gamers were harassing and abusing long before Baldwin decided to 'legitimize' the lunatic fringe, but that term certainly made the lunatics easier to pick out of the crowd07/31/2015 - 4:58pm
Craig R.Which is why the entire GG crowd looks like a giant bad egg07/31/2015 - 4:55pm
Craig R.Irony: the people who are feeling hostility toward their 'gamer' identity are often those who are most hostile to everybody else07/31/2015 - 4:55pm
Andrew EisenIt's not about gamers at all, it's discussing the harassment and abuse that Sarkeesian and Quinn had suffered. So yeah, not a great title but not an attack on gamers either.07/31/2015 - 4:48pm
Andrew EisenI agree than many of the titles are kinda bunk though. For example, Ars Technia's "The death of the 'gamers' and the women who 'killed' them" doesn't really work for the article.07/31/2015 - 4:47pm
Andrew EisenAnd I still don't see how articles like Polygon's "An awful week to care about video games" can be construed as an attack.07/31/2015 - 4:25pm
Andrew Eisen18 total? I've seen several lists and the total has never been above 14. The most popular collection seems to be 9 on Aug. 28 then three more on Aug. 29, Sep. 2 and Sep. 3.07/31/2015 - 4:24pm
Infophile@Goth_Skunk: Your distaste for TMS is noted and given exactly the respect it deserves. The fact that you don't like a site doesn't mean they can't be right. In the linked article, they are.07/31/2015 - 4:06pm
Goth_SkunkAnd the worst volleys are the ones being fired by the kind of people who should be standing up and saying 'Hey! This isn't cool! Stop that!'07/31/2015 - 4:05pm
Goth_SkunkNow let's come full circle: One such confrontationally titled article is easy to dismiss. Within a day, nine similarly titled articles are written. Within 4 more days, nine more articles are written. This can't be ignored. This is a blatant attack.07/31/2015 - 4:04pm
Andrew EisenAnd that's totally fine. I too often skip articles and videos based solely on an unappealing title.07/31/2015 - 3:56pm
Goth_SkunkPersonally, I would not waste time reading an article with such a blatantly confrontational title.07/31/2015 - 3:52pm
Andrew EisenGoth - Depends on how the article was written and what it actually said.07/31/2015 - 3:49pm
Goth_SkunkThis is like going fishing and castign a HUGE net that captures tuna, dolphins, sharks, cod, and salmon when all you really want to capture are clownfish.07/31/2015 - 3:48pm
Andrew EisenPerm - If the specific make and model are made clear, I have no problem with the article saving space by refering to them as "these cars" or whatever.07/31/2015 - 3:47pm
Goth_Skunk... Hasbro's widening horizons..." would it not make sense that some would object there is no distinction being made between a reactionary brony and a stable-minded brony?07/31/2015 - 3:47pm
Big PermCars are being recalled because they explode. Editors Note at the end: Not all cars, only this specific make and model07/31/2015 - 3:46pm
Andrew EisenI still feel it was clear that they were admonishing a particular and very specific type of gamer. It's why I had no problem with any of the articles (especially since about half of them weren't really about "gamers" anyway).07/31/2015 - 3:45pm
Goth_Skunk@Andrew: If a columnist had written a "Bronies Are Dead" article, but in the article stated: "Note: I'm not talking about every guy who watches MLP or who self-identifies as a brony, just the type of reactionary holdouts that feel so threatened by..."07/31/2015 - 3:45pm
 

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