Report: American Express to Offer League of Legends-Branded Debit Card

August 12, 2013 -

American Express plans to offer a line of prepaid debit cards featuring images and characters from Riot Games' popular MOBA game, League of Legends. The company will announce the new branded debit cards on Wednesday, according to the New York Times, as part of a sponsorship program.

The cards will allow cardholders to get "Riot Points" that can be used to buy characters and other extras in the game.

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Saints Row 4 Associate Producer Criticizes THQ's Past 'Porn Star Marketing' for Series

August 6, 2013 -

Saints Row 4 associate producer Kate Nelson tells Edge in a recent interview that she didn't like former publisher THQ's use of adult entertainment stars to promote Saints Row 2 and Saints Row: The Third.

"I did not always love how much THQ put an emphasis on porn stars," Nelson told Edge. "In Saints Row 2 and Saints Row: The Third there was an emphasis on the penthouse girls, and Tera Patrick."

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Sony Ad Tells Parents They Can Avoid Sex Talk With Their Kids by Buying PS Devices

August 2, 2013 -

Where do babies come from? Here's a PS Vita or a PS3.

Kotaku points out a new ad campaign running in Argentina that offers a unique marketing pitch: buy your kids Sony's systems so you can avoid talking about sex. The ad was sent in by Kotaku reader Damian Hernaez, who saw it in Buenos Aires and sent a picture in. Translated into English, the tagline for the ad (pictured to your left) reads:

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TV Advertising Campaign Drives Forge of Empires to Major Milestone

July 31, 2013 -

InnoGames says that its advertising campaign on television in the United Kingdom has helped the company's free-to-play strategy game Forge of Empires surpass the 10 million registered user mark. The ads have been running for several weeks in the UK, with InnoGames planning a long-term TV campaign for the title.

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Jason Rubin Offers High Praise to Metro: Last Light Developers

May 15, 2013 -

THQ's former president Jason Rubin offers high praise to Metro Last Light developer 4A Games, describing the challenging conditions that the company was in as it developed the latest game - Metro: Last Light - in the popular post-apocalyptic first-person shooter series. Rubin also took a few jabs at the game's new publisher for its PR push related to the game, but a representative from Deep Silver decided to punch back at Rubin's allegations.

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ESRB Warns Wartunes 'Publisher' about Using AO Rating in Marketing Campaign

May 13, 2013 -

An online marketing campaign for the free-to-play MMO game Wartune has caught the attention of the ESRB, who claims that it has asked the game's "publisher" to stop claiming that it has an ESRB "Adults Only" (AO) rating. The game has yet to be rated by the board, according to the organization.

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Capcom Fills Pool with Blood and Gore to Promote Resident Evil Revelations

May 11, 2013 -

In one of the most bizarre stories we've heard this week, Capcom's UK Marketing department will fill a swimming pool full of blood, gore and other body parts to promote the release of its next Resident Evil game in London.

The "first ever blood filled swimming pool" can hold about 55,000 gallons of water and will feature (fake, of course) human torsos as floatation devices, intestines as lane markers, and all kinds of gruesome objects floating in the water including bloody bandages, eyeballs, tendrils and blood clots. Zombie lifeguards will also be on hand...

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Report: UK Parents Soaked for Millions a Month in 'Unauthorized' In-App Purchases

May 8, 2013 -

According to a report in the UK newspaper The Guardian - citing data from a recent Microsoft survey - as much as £30.9 million in purchases a month are made by children without their parents' consent. That is according to 28 percent of 2,000 parents surveyed in the region.

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Mojang Inks Global Minecraft Toy Deal with Jazwares

April 22, 2013 -

Mojang has inked a deal with North American toy maker Jazwares to produce a line of action figures, plush, and papercraft items based on the ultra-popular Minecraft game franchise. The new deal covers the entire globe, with toys shipping by year's end if all goes well.

"We are excited by our new partnership with Jazwares," said Mojang CEO Carl Manneh. "This partnership will help give our community a new way to interact with the game they love."

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Sega Europe Admits Aliens: Colonial Marines Video Misleading

April 3, 2013 -

Sega has finally admitted that the trailers for Aliens: Colonial Marines that were deployed before the game was released to promote it were misleading. Sega Europe has gone so far as to say that it plans to put disclaimers on all of the trailers in the United Kingdom because they do not reflect final game. The company did not say if similar disclaimers will be implemented in North America or other regions.

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Make Games for Cats: The Friskies Games for Cats Hackathon

March 15, 2013 -

Cats. The Internet loves them, so it makes sense that pet food maker Purina would sponsor a cat-themed game jam called the Friskies "Games for Cats Hackathon." The event challenges game designers to create games or apps that cats can play with. The grand prize-winning design team will receive $15,000, while runners-up will be awarded $3,000 and $2,000 to take home.

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Best in Video Game Marketing Award Nominees Announced

March 14, 2013 -

Game Connection America and [a]list daily today revealed nominees for the Best in Video Game Marketing Award, to be handed out at Game Connection America 2013 and Riot Games, Telltale Games, and Microsoft lead the pack with nominations. Winners will be announced at an awards ceremony on March 25, 2013, held from 4:30 to 5:30 pm at San Francisco’s Sir Francis Drake Hotel.

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Angry Birds Trilogy Goes Platinum

February 15, 2013 -

Rovio's Angry Birds Trilogy has sold over one million copies worldwide, according to developer Rovio and publisher Activision. The duo also announced that the game would be coming to the Wii U and Wii later this year.

Angry Birds Trilogy was released in September 2012 for Xbox 360 with Kinect support, PlayStation 3 with Move support and Nintendo 3DS. The compilation offers three games - Angry Birds, Angry Birds Seasons and Angry Birds Rio, along with extra content such as additional levels, added features and brand new interactive backgrounds and spiffy new animations.

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Poll: Are Action Figures Based On Mature Rated Entertainment Okay?

January 23, 2013 -

Earlier this week, Cliff Bleszinski was asked for his thoughts regarding the appropriateness of action figures based on his M-rated Gears of War series.

But who cares what Bleszinski thinks!  We want to know what you think!

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American McGee Walks Back Comments About EA's Marketing

January 23, 2013 -

Spicy Horse founder and Alice creator American McGee has walked back comments he made earlier in the week about how Electronic Arts handled the marketing for his game Alice: Madness Returns, according to GII. After receiving what McGee categorized as some "pissed messages" (emails) from unnamed EA employees, McGee decided that his earlier comments were not fair...

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Cliff Bleszinski Talks About The Charge of Marketing Toys Based on Mature Games to Children

January 22, 2013 -

In an in-depth interview with the artist formerly known as CliffyB (he asked everyone to call him Cliff Bleszinski, and not his nickname as you may recall), GamesBeat grills the former Gears of War designer about the game franchise, perceptions in some circles that he was a bit of a douche, and what he thought about former EGM editor Dan Hsu calling him a d*ck in a cover story.

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Spicy Horse Founder Offers Tough Criticism of EA's Marketing over Alice Sequel

January 21, 2013 -

Spicy Horse founder American McGee isn't pleased with EA's marketing team and the way it handled the sequel to one of his best games after his exit from id Software. Speaking at an "Ask Me Anything" over at Reddit recently, McGee complained about the way EA's marketing team has handled Alice: The Madness Returns.

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Deep Silver Apologizes for Statue in Dead Island Riptide Zombie Bait Edition

January 15, 2013 -

A special edition of Dead Island Riptide announced today has put publisher Deep Silver in some hot water with fans for some extras that many consider incredibly tasteless and gross. Deep Silver announced this morning the Dead Island: Riptide Zombie Bait Edition, which comes with a myriad of extras including a statue of a bloody headless and armless bikini clad female torso wearing the Union Jack colors. Another special edition of the game called the "Rigor Mortis" edition comes packed with zombie hula girl bobble figurine, a zombie arm bottle opener, and a wooden keychain.

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Dubbed a Success, Microsoft Promises More Xbox Live Ads

January 9, 2013 -

If you don't care too much for those ads on Xbox Live.. well too bad, because more are coming, according to Microsoft. Apparently taking a page from Hulu Plus where subscribers who pay a monthly subscription are still forced to watch ads, Microsoft says that the first wave of NUads (or "natural user-interface ads"), which were deployed in the fourth quarter of 2012, were "highly successful" and that it plans to put additional investment in the space.

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Jagex Spends £500k on Ad Campaign for Runescape

December 26, 2012 -

Jagex Software has decided to spend about half a million pounds on a fancy Runescape TV and marketing campaign. The marketing campaign running in theaters for the 12-year-old MMO is running during showings of The Hobbit in UK and Australian theaters. Publisher Jagex has also bought spots on TV and digital channels for a campaign that runs until January 6th. The TV campaign is being run on E4, Dave, Sky, FX, and Disney XD.

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EA Removes Links to Weapons Manufacturers from Warfighter Site

December 26, 2012 -

Remember that virtual showroom that linked Medal of Honor: Warfighter to real-life products from its gun maker marketing partners? Well Electronic Arts has decided that it needed to make some adjustments to that whole promotion/connection, according to this Polygon report..

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Square Enix Deploys, Then Pulls Questionable Hitman Absolution Facebook App

December 4, 2012 -

In what has to be a record take-down of a questionable piece of marketing, Square Enix pulled a Facebook app promoting Hitman Absolution two hours after it was deployed after a scathing report from Rock, Paper, Shotgun. The company later apologized for the app. The trouble began after RPS wrote about how "Hire Hitman" app allowed users to target and assassinate their Facebook friends, complete with death threats to your intended target.

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Play Halo 4, Get Rewards From American Express

November 2, 2012 -

American Express and Xbox have teamed up to offer "automatic real-time rewards" for playing Halo 4, according to this GamesBeat report. Players will be able to play Halo 4, complete levels and win rewards like cash back, coupons, and - if they are extra lucky - a trip to the 2013 Electronic Entertainment Expo in Los Angeles.

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Serious Sam 3 Publisher Encourages Gamers to Criticize Medal of Honor for a Free Copy of Its Game

October 30, 2012 -

Serious Sam 3 publisher Devolver Digital is urging fans to openly criticize EA's newest Medal of Honor game for a free copy its first-person shooter.

"During this busy season of video game releases the team at Devolver Digital realize that not every game will live up to expectations. One such game has been Medal of Honor: Warfighter – yet another military shooter where cover is king and most folks spend their time peeking out from behind a wall or a strategically placed concrete barrier," a post on the Devolver site reads.

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Game Informer the Third Largest Magazine in the U.S.

August 8, 2012 -

The popular video gaming magazine Game Informer is now the third largest magazine in the United States, with circulation jumping 37 percent over last year's circulation numbers thanks mostly to GameStop's PowerUp Rewards Pro card program.

"Game Informer's growth in circulation reflects a culmination of the popularity of video games, Game Informer's partnership with the successful GameStop PowerUp Rewards program, and last but not least, a high-in-quality 21-year publication that tries not to miss a beat," associate publisher Rob Borm, tells Bloomberg.

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CBS Interactive Inks Deal with TwitchTV and Major League Gaming

April 17, 2012 -

GameSpot and Giant Bomb owner CBS Interactive has inked a deal with Justin TV and Major League Gaming to bring advertising, promotions, and sponsorships to the game competition and game-streaming service. More importantly, it makes CBSi Games the exclusive online broadcaster of the Pro Circuit competitions.

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Nero Promotes New Album with Old School Beat 'Em Up

March 20, 2012 -

London based dub-step duo Nero have launched a "Live Rig" on their official website, which gives fans a chance to listen to their music while playing an 8-bit game aptly titled "NERO." The game, an 8-bit homage to Final Fight or Streets of Rage, lets players beat up various street thugs while listening to one of the groups many tunes.

Here's the intro text from the game:

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Wizard101 Creators to Keynote Digital Kids Conference

March 14, 2012 -

Wizard101 creators Todd Coleman and Josef Hall of KingsIsle Entertainment will be the keynote speakers at the sixth annual Digital Kids Conference, a two-day event that purports to provide companies with "the critical information they need to reach digital kids and connected youth through online and mobile technologies." Speakers from the NFL, Spin Master, Cartoon Network, Ubisoft, SOE, Cookie Jar, and many others will also deliver talks April 25-26, 2012 in Los Angeles.

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Sony to Launch $50 Million Marketing Plan for PS Vita

February 13, 2012 -

According to a report in the New York Times, Sony plans a $50 million marketing blitz to ensure that the PlayStation Vita sells well in regions outside of Japan. Sony's latest portable in a long line of hits and misses in the space hopes to capture some market share back from Nintendo and Apple. It started out well enough when it launched in Japan, but then sales of the PS Vita died down.

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Activision Turned MW3 Leak Into a Marketing Opportunity

January 20, 2012 -

When life gives you lemons, make lemonade. According to an Ad Age report, Activision publishing CEO Eric Hirshberg said that the Modern Warfare 3 leak onto the Internet was his "first real crisis on the job” and forced the company to employ some unorthodox methods to soften the blow. He said that when the news broke the marketing department was called into a half-day meeting with risk management to discuss their options.

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Mattsworknameargue that it's wrong, but then please admit it's wrong on ALL Fronts07/29/2015 - 2:06am
MattsworknameTechnoGeek: It's actually NOT, but it is a method used all across the specturm. See Rush limbaugh, MSNBC, Shawn hannity, etc etc, how many compagns have been brought up to try and shut them down by going after there advertisers. It's fine if you wanna07/29/2015 - 2:05am
Mattsworknamediscussed, while not what I liked and not the methods I wanted to see used, were , in a sense, the effort of thsoe game consuming masses to hold what they felt was supposed to be there press accountable for what many of them felt was Betrayal07/29/2015 - 2:03am
MattsworknameAs we say, the gamers are dead article set of a firestorm among the game consuming populace, who, ideally, were the intended audiance for sites like Kotaku, Polygon, Et all. As such, the turn about on them and the attacking of them, via the metods07/29/2015 - 2:03am
MattsworknameAndrew: Thats kind fo the issue at hand, Accountable is a matter of context. For a media group, it means accountable to its reader. to a goverment, to it's voters and tax payer, to a company, to it's share holders.07/29/2015 - 2:02am
Andrew EisenAnd again, you keep saying "accountable." What exactly does that mean? How is Gamasutra not accounting for the editorial it published?07/28/2015 - 11:47pm
Andrew EisenMatt - I disagree with your 9:12 and 9:16 comment. There are myriad ways to address content you don't like. And they're far easier to execute in the online space.07/28/2015 - 11:47pm
Andrew EisenMatt - Banning in the legal sense? Not that I'm aware but there have certainly been groups of gamers who have worked towards getting content they don't like removed.07/28/2015 - 11:45pm
DanJAlexander's editorial was and continues to be grossly misrepresented by her opponents. And if you don't like a site, you stop reading it - same as not watching a tv show. They get your first click, but not your second.07/28/2015 - 11:40pm
TechnogeekYes, because actively trying to convince advertisers to influence the editorial content of media is a perfectly acceptable thing to do, especially for a movement that's ostensibly about journalistic ethics.07/28/2015 - 11:02pm
Mattsworknameanother07/28/2015 - 9:16pm
Mattsworknameyou HAVE TO click on it. So they get the click revenue weather you like what it says or not. as such, the targeting of advertisers most likely seemed like a good course of action to those who wanted to hold those media groups accountable for one reason07/28/2015 - 9:16pm
MattsworknameBut, when you look at online media, it's completely different, with far more options, but far few ways to address issues that the consumers may have. In tv, you don't like what they show, you don't watch. But in order to see if you like something online07/28/2015 - 9:12pm
MattsworknameIn tv, and radio, ratings are how it works. your ratings determine how well you do and how much money you an charge.07/28/2015 - 9:02pm
Mattsworknameexpect to do so without someone wanting to hold you to task for it07/28/2015 - 9:00pm
MattsworknameMecha: I don't think anyone was asking for Editoral changes, what they wanted was to show those media groups that if they were gonna bash there own audiance, the audiance was not gonna take it sitting down. you can write what you want, but you can't07/28/2015 - 8:56pm
MattsworknameAndrew, Im asking as a practical question, Have gamers, as a group, ever asked for a game, or other item, to be banned. Im trying to see if theres any cases anyone else remembers cause I cant find or remember any.07/28/2015 - 8:55pm
Andrew EisenAs mentioned, Gamasutra isn't a gaming site, it's a game industry site. I don't feel it's changed its focus at all. Also, I don't get the sense that the majority of the people who took issue with that one opinion piece were regular readers anyway.07/28/2015 - 8:43pm
MattsworknameDitto kotaku, Gawker, VOX, Polygon, ETC07/28/2015 - 8:41pm
MechaTama31So, between pulling a game from one chain of stores, and forcing editorial changes to a media source, only one of them strikes you as being on the edge of censorship, and it's the game one?07/28/2015 - 8:41pm
 

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