Jason Rubin Offers High Praise to Metro: Last Light Developers

May 15, 2013 -

THQ's former president Jason Rubin offers high praise to Metro Last Light developer 4A Games, describing the challenging conditions that the company was in as it developed the latest game - Metro: Last Light - in the popular post-apocalyptic first-person shooter series. Rubin also took a few jabs at the game's new publisher for its PR push related to the game, but a representative from Deep Silver decided to punch back at Rubin's allegations.

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ESRB Warns Wartunes 'Publisher' about Using AO Rating in Marketing Campaign

May 13, 2013 -

An online marketing campaign for the free-to-play MMO game Wartune has caught the attention of the ESRB, who claims that it has asked the game's "publisher" to stop claiming that it has an ESRB "Adults Only" (AO) rating. The game has yet to be rated by the board, according to the organization.

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Capcom Fills Pool with Blood and Gore to Promote Resident Evil Revelations

May 11, 2013 -

In one of the most bizarre stories we've heard this week, Capcom's UK Marketing department will fill a swimming pool full of blood, gore and other body parts to promote the release of its next Resident Evil game in London.

The "first ever blood filled swimming pool" can hold about 55,000 gallons of water and will feature (fake, of course) human torsos as floatation devices, intestines as lane markers, and all kinds of gruesome objects floating in the water including bloody bandages, eyeballs, tendrils and blood clots. Zombie lifeguards will also be on hand...

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Report: UK Parents Soaked for Millions a Month in 'Unauthorized' In-App Purchases

May 8, 2013 -

According to a report in the UK newspaper The Guardian - citing data from a recent Microsoft survey - as much as £30.9 million in purchases a month are made by children without their parents' consent. That is according to 28 percent of 2,000 parents surveyed in the region.

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Mojang Inks Global Minecraft Toy Deal with Jazwares

April 22, 2013 -

Mojang has inked a deal with North American toy maker Jazwares to produce a line of action figures, plush, and papercraft items based on the ultra-popular Minecraft game franchise. The new deal covers the entire globe, with toys shipping by year's end if all goes well.

"We are excited by our new partnership with Jazwares," said Mojang CEO Carl Manneh. "This partnership will help give our community a new way to interact with the game they love."

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Sega Europe Admits Aliens: Colonial Marines Video Misleading

April 3, 2013 -

Sega has finally admitted that the trailers for Aliens: Colonial Marines that were deployed before the game was released to promote it were misleading. Sega Europe has gone so far as to say that it plans to put disclaimers on all of the trailers in the United Kingdom because they do not reflect final game. The company did not say if similar disclaimers will be implemented in North America or other regions.

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Make Games for Cats: The Friskies Games for Cats Hackathon

March 15, 2013 -

Cats. The Internet loves them, so it makes sense that pet food maker Purina would sponsor a cat-themed game jam called the Friskies "Games for Cats Hackathon." The event challenges game designers to create games or apps that cats can play with. The grand prize-winning design team will receive $15,000, while runners-up will be awarded $3,000 and $2,000 to take home.

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Best in Video Game Marketing Award Nominees Announced

March 14, 2013 -

Game Connection America and [a]list daily today revealed nominees for the Best in Video Game Marketing Award, to be handed out at Game Connection America 2013 and Riot Games, Telltale Games, and Microsoft lead the pack with nominations. Winners will be announced at an awards ceremony on March 25, 2013, held from 4:30 to 5:30 pm at San Francisco’s Sir Francis Drake Hotel.

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Angry Birds Trilogy Goes Platinum

February 15, 2013 -

Rovio's Angry Birds Trilogy has sold over one million copies worldwide, according to developer Rovio and publisher Activision. The duo also announced that the game would be coming to the Wii U and Wii later this year.

Angry Birds Trilogy was released in September 2012 for Xbox 360 with Kinect support, PlayStation 3 with Move support and Nintendo 3DS. The compilation offers three games - Angry Birds, Angry Birds Seasons and Angry Birds Rio, along with extra content such as additional levels, added features and brand new interactive backgrounds and spiffy new animations.

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Poll: Are Action Figures Based On Mature Rated Entertainment Okay?

January 23, 2013 -

Earlier this week, Cliff Bleszinski was asked for his thoughts regarding the appropriateness of action figures based on his M-rated Gears of War series.

But who cares what Bleszinski thinks!  We want to know what you think!

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American McGee Walks Back Comments About EA's Marketing

January 23, 2013 -

Spicy Horse founder and Alice creator American McGee has walked back comments he made earlier in the week about how Electronic Arts handled the marketing for his game Alice: Madness Returns, according to GII. After receiving what McGee categorized as some "pissed messages" (emails) from unnamed EA employees, McGee decided that his earlier comments were not fair...

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Cliff Bleszinski Talks About The Charge of Marketing Toys Based on Mature Games to Children

January 22, 2013 -

In an in-depth interview with the artist formerly known as CliffyB (he asked everyone to call him Cliff Bleszinski, and not his nickname as you may recall), GamesBeat grills the former Gears of War designer about the game franchise, perceptions in some circles that he was a bit of a douche, and what he thought about former EGM editor Dan Hsu calling him a d*ck in a cover story.

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Spicy Horse Founder Offers Tough Criticism of EA's Marketing over Alice Sequel

January 21, 2013 -

Spicy Horse founder American McGee isn't pleased with EA's marketing team and the way it handled the sequel to one of his best games after his exit from id Software. Speaking at an "Ask Me Anything" over at Reddit recently, McGee complained about the way EA's marketing team has handled Alice: The Madness Returns.

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Deep Silver Apologizes for Statue in Dead Island Riptide Zombie Bait Edition

January 15, 2013 -

A special edition of Dead Island Riptide announced today has put publisher Deep Silver in some hot water with fans for some extras that many consider incredibly tasteless and gross. Deep Silver announced this morning the Dead Island: Riptide Zombie Bait Edition, which comes with a myriad of extras including a statue of a bloody headless and armless bikini clad female torso wearing the Union Jack colors. Another special edition of the game called the "Rigor Mortis" edition comes packed with zombie hula girl bobble figurine, a zombie arm bottle opener, and a wooden keychain.

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Dubbed a Success, Microsoft Promises More Xbox Live Ads

January 9, 2013 -

If you don't care too much for those ads on Xbox Live.. well too bad, because more are coming, according to Microsoft. Apparently taking a page from Hulu Plus where subscribers who pay a monthly subscription are still forced to watch ads, Microsoft says that the first wave of NUads (or "natural user-interface ads"), which were deployed in the fourth quarter of 2012, were "highly successful" and that it plans to put additional investment in the space.

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Jagex Spends £500k on Ad Campaign for Runescape

December 26, 2012 -

Jagex Software has decided to spend about half a million pounds on a fancy Runescape TV and marketing campaign. The marketing campaign running in theaters for the 12-year-old MMO is running during showings of The Hobbit in UK and Australian theaters. Publisher Jagex has also bought spots on TV and digital channels for a campaign that runs until January 6th. The TV campaign is being run on E4, Dave, Sky, FX, and Disney XD.

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EA Removes Links to Weapons Manufacturers from Warfighter Site

December 26, 2012 -

Remember that virtual showroom that linked Medal of Honor: Warfighter to real-life products from its gun maker marketing partners? Well Electronic Arts has decided that it needed to make some adjustments to that whole promotion/connection, according to this Polygon report..

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Square Enix Deploys, Then Pulls Questionable Hitman Absolution Facebook App

December 4, 2012 -

In what has to be a record take-down of a questionable piece of marketing, Square Enix pulled a Facebook app promoting Hitman Absolution two hours after it was deployed after a scathing report from Rock, Paper, Shotgun. The company later apologized for the app. The trouble began after RPS wrote about how "Hire Hitman" app allowed users to target and assassinate their Facebook friends, complete with death threats to your intended target.

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Play Halo 4, Get Rewards From American Express

November 2, 2012 -

American Express and Xbox have teamed up to offer "automatic real-time rewards" for playing Halo 4, according to this GamesBeat report. Players will be able to play Halo 4, complete levels and win rewards like cash back, coupons, and - if they are extra lucky - a trip to the 2013 Electronic Entertainment Expo in Los Angeles.

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Serious Sam 3 Publisher Encourages Gamers to Criticize Medal of Honor for a Free Copy of Its Game

October 30, 2012 -

Serious Sam 3 publisher Devolver Digital is urging fans to openly criticize EA's newest Medal of Honor game for a free copy its first-person shooter.

"During this busy season of video game releases the team at Devolver Digital realize that not every game will live up to expectations. One such game has been Medal of Honor: Warfighter – yet another military shooter where cover is king and most folks spend their time peeking out from behind a wall or a strategically placed concrete barrier," a post on the Devolver site reads.

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Game Informer the Third Largest Magazine in the U.S.

August 8, 2012 -

The popular video gaming magazine Game Informer is now the third largest magazine in the United States, with circulation jumping 37 percent over last year's circulation numbers thanks mostly to GameStop's PowerUp Rewards Pro card program.

"Game Informer's growth in circulation reflects a culmination of the popularity of video games, Game Informer's partnership with the successful GameStop PowerUp Rewards program, and last but not least, a high-in-quality 21-year publication that tries not to miss a beat," associate publisher Rob Borm, tells Bloomberg.

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CBS Interactive Inks Deal with TwitchTV and Major League Gaming

April 17, 2012 -

GameSpot and Giant Bomb owner CBS Interactive has inked a deal with Justin TV and Major League Gaming to bring advertising, promotions, and sponsorships to the game competition and game-streaming service. More importantly, it makes CBSi Games the exclusive online broadcaster of the Pro Circuit competitions.

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Nero Promotes New Album with Old School Beat 'Em Up

March 20, 2012 -

London based dub-step duo Nero have launched a "Live Rig" on their official website, which gives fans a chance to listen to their music while playing an 8-bit game aptly titled "NERO." The game, an 8-bit homage to Final Fight or Streets of Rage, lets players beat up various street thugs while listening to one of the groups many tunes.

Here's the intro text from the game:

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Wizard101 Creators to Keynote Digital Kids Conference

March 14, 2012 -

Wizard101 creators Todd Coleman and Josef Hall of KingsIsle Entertainment will be the keynote speakers at the sixth annual Digital Kids Conference, a two-day event that purports to provide companies with "the critical information they need to reach digital kids and connected youth through online and mobile technologies." Speakers from the NFL, Spin Master, Cartoon Network, Ubisoft, SOE, Cookie Jar, and many others will also deliver talks April 25-26, 2012 in Los Angeles.

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Sony to Launch $50 Million Marketing Plan for PS Vita

February 13, 2012 -

According to a report in the New York Times, Sony plans a $50 million marketing blitz to ensure that the PlayStation Vita sells well in regions outside of Japan. Sony's latest portable in a long line of hits and misses in the space hopes to capture some market share back from Nintendo and Apple. It started out well enough when it launched in Japan, but then sales of the PS Vita died down.

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Activision Turned MW3 Leak Into a Marketing Opportunity

January 20, 2012 -

When life gives you lemons, make lemonade. According to an Ad Age report, Activision publishing CEO Eric Hirshberg said that the Modern Warfare 3 leak onto the Internet was his "first real crisis on the job” and forced the company to employ some unorthodox methods to soften the blow. He said that when the news broke the marketing department was called into a half-day meeting with risk management to discuss their options.

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U.S. Army Gets Branded Peripheral Line from CTA Digital

January 4, 2012 -

CTA Digital has revealed a new partnership with the U.S. Army to manufacture branded video game accessories. The company says that this is the first licensing agreement it has entered into. Oddly enough, tax payers may be saying the same thing. Terms of the deal were not disclosed. The company will reveal three new U.S. Army branded gaming headsets, three rifle controllers, and a "battle ready backpack" for game console systems at CES in Las Vegas on January 10-13 (booth #31265).

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Marketing Firm Gets Fined for Homefront GDC Balloon Stunt

December 14, 2011 -

It might have seemed cute when marketing company TrashTalkFCM pitched the idea of releasing thousands of balloons into the San Francisco sky to promote Homefront during the Game Developers Conference earlier this year. But THQ realized as the balloons flew upwards and then inevitably fell down into the San Francisco Bay that maybe it wasn't such a great idea after all. The bad local and national publicity wasn't worth it.

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Report: IGA Worldwide Lays Off a Third of its Staff

December 12, 2011 -

The once promising in-game advertising agency IGA Worldwide continues to struggle, and has laid off nearly a third of its employees, according to a VentureBeat report.

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Rovio Reveals 'The Hunt for the Golden Pistachio'

December 1, 2011 -

How far will Rovio go to market Angry Birds? As far as they can, apparently. Besides the numerous licensing, marketing and merchandising deals, the high profile brand is being used as a cross-marketing tools for companies like Wonderful Pistachios.

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Wonderkarplike, in early nintendo power, they would write these little blurbs. Not really crapping on the game if its bad. Kinda hinting at it. I want people to play the games for themselves. One Persons Duck Tales is another Persons Festers Quest.11/24/2014 - 8:55pm
black mantaRight. "Leave us alone to let us play our video games devoid of of deeper analysis and influence. They're just playthings." You do realize how damaging that is; potentially undoing everything we in the ECA have fought for to legitimize gaming?11/24/2014 - 8:50pm
Andrew EisenI have no idea what that means but hey, good luck with that and post a link when it's ready for prime time.11/24/2014 - 8:49pm
Wonderkarpno editorials unless absolutly necessary, no scored reviews. Reviews are going to be ambiguous ala classic Nintendo Power11/24/2014 - 8:47pm
WonderkarpI decided I'm going to pull the trigger on my website I've been working on. Getting some people together. I want to make a Gaming News Site that only cares about the Games.11/24/2014 - 8:46pm
Matthew Wilsonin the end, I dont think its a big deal.11/24/2014 - 8:44pm
WonderkarpRight, I'm not going to argue with Black Manta. I've already argued once today on the Internet. Thats one time too many. Anybody hear about the Star Wars Spinoff news?11/24/2014 - 8:43pm
black mantaIf it's imprtant at all.11/24/2014 - 8:43pm
black mantaI'm with Andrew. I fail to see how this really improves anything. The importance of this is overstated.11/24/2014 - 8:42pm
Matthew Wilsonit should be obvious what those links are, but more transparency is never a bad thing in my eyes.11/24/2014 - 8:42pm
Wonderkarpyeah.11/24/2014 - 8:41pm
black mantaAll I see is GG ruining everything it touches in the name of some misguided and twisted notion of "ethics."11/24/2014 - 8:41pm
Andrew EisenWell, unless this was something the FTC was already working on. And still, it remains to be seen what its guideline updates actually say.11/24/2014 - 8:40pm
Wonderkarpand other media I suppose11/24/2014 - 8:39pm
WonderkarpI repeat, Its concidered a victory because, if its true, then it shows they are causing change in (Changes) Journalistic Practices in Games Media.11/24/2014 - 8:38pm
Wonderkarpits not the easiest "Ethical Issue" to discuss. Its more trivial. I'm playing devils advocate on this one.11/24/2014 - 8:36pm
black mantaEthics in what? Advertising? All you're doing is needlessly complicating things. There's no "victory" in that.11/24/2014 - 8:35pm
WonderkarpIts just a article's title. Its concidered a victory because, if its true, then it shows they are causing change in ethics. We were discussing those ethics11/24/2014 - 8:33pm
Andrew EisenNot knowing what cards a retailer accepts beforehand can be a headache. Not knowing the site you came from to purchase a good gets a small percentage of the sale? I'm not seeing it.11/24/2014 - 8:32pm
black mantaFurther evidence that shows just how horribly misguided this movement is.11/24/2014 - 8:30pm
 

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