The LEGO Group announced this week that its popular LEGO themed MMORPG, LEGO Universe, will go free-to-play this summer. The free-to-play version of the game will allow players to play for an unlimited amount of time but they will be limited to two of the game's 15 adventure zones. The MMO will also switch from a boxed product to a free digital download.
Currently members pay $10 a month, and this option will continue to be available for those that want access to the full game and community features such as competitions and expansion packs. The company also said that there are no plans to introduce micro-transactions.
"We see LEGO Universe as a key element for our digital play division, and are adjusting the business model to make the game more accessible to players, without the immediate obligation to purchase or subscribe," said Jesper Vilstrup, vice president, the LEGO Group.