Activision Publishing Inc. has linked up with Dr. Cheryl Olson in a bid to enable parents and teachers to “optimize” children’s videogame experience.

Dr. Olson, no stranger to this site, is co-director of the Center for Mental Health and Media at Massachusetts General Hospital and co-author of Grand Theft Childhood: The Surprising Truth About Violent Video Games.

The partnership will result in a series of seven videos posted on Activision’s Ratings Are Not a Game website. The first two are already up:  Using Videogames to Teach Problem Solving and Planning and How Can I Tell if a Game is Appropriate for My Child and How Do I Set Play Limits.

Dr. Olson stated, “These videos give practical research-based advice on how to help your kids--and your family--get more out of video games, and how to watch for and limit electronic game play.”

In related news, Dr. Olson’s husband and co-author of Grand Theft Childhood, Dr. Lawrence Kutner, has been appointed Executive Director of the Jack Kent Cooke Foundation.

Research from Nielsen indicates that the average time spent in front of the boob tube by American children is on the rise.

The usage, which includes viewing DVR, DVD and VCR content, in addition to videogames, rose to an average of over 32 hours a week for kids ages 2-5 and to over 28 hours for kids between the ages of 6-11.

Average videogame usage per week was measured at one hour and 12 minutes for the 2-5 age group and more than doubled—at two hours and 23 minutes—in the 6-11 year old range.

The report also noted that children in the two-five year old age group were more likely to watch commercials than any other group, including adults.

As part of a policy statement on media violence, The American Academy of Pediatrics (AAP) outlines steps pediatricians can take to evaluate potential heavy media use by children.

Beginning with the claim that “the evidence is now clear and convincing: media violence is 1 of the causal factors of real-life violence and aggression,” the AAP paper encourages pediatricians to ask at least two media-related questions per each adolescent visit: How much entertainment media per day is the child watching? and Is there a TV or Internet connection in the child’s bedroom?

The AAP recommends that parents remove televisions, Internet and videogames from their kid’s rooms and limit screen time to one to two hours per day, totally avoiding violent games. Parents are also encouraged to co-view any material in order to screen it for appropriateness.

The AAP had recommendations targeted at the entertainment industry as well, including these specific videogame-related topics:

• Video games should not use human or other living targets or award points for killing, because this teaches children to associate pleasure and success with their ability to cause pain and suffering to others.
• Play of violent video games should be restricted to age-limited areas of gaming arcades; the distribution of videos and video games and the exhibition of movies should be limited to appropriate age groups.

An article on The Escapist traces the origins of the Entertainment Software Ratings Board (ESRB) from an institution initially created in order to avoid government regulation to where it is today.

While noting that the ESRB has made huge advances in connecting with its primary clientele (parents) and has even won over The National Institute on Media and the Family (NIMF), the article begins to detail “unaddressed challenges” from today’s videogame market that “pose serious threats to the ESRB's newfound relevance.”

Among these challenges is the ESRB’s current disinclination to rate online interactions (i.e. Online Interactions Not Rated by the ESRB):

The organization is missing out on a great opportunity to provide parents and children with a resource that enables informed choices beyond the enforced restriction of filters, a noble cause given that children play more online games than any other format.

A shift from brick and mortar retail outlets to digital distribution also poses “an immediate threat to ESRB compliance rates” says the piece’s author, Sara Grimes, who worries that this means that “the ESRB must rely on console manufacturers and mobile service providers to act as the system's new wardens.”

In summation, Grimes writes that “it’s almost as if the Board is orchestrating its own obsolescence.” She continued:

It's abstaining from involvement in significant game trends, failing to provide guidance where it is arguably needed most and handing over key governance responsibilities to certain members of the game industry while leaving others to fend for themselves.

The Federal Communications Commission will evaluate the potential for a single content rating system that would span various forms of media, including video games, movies, TV and music.

Bloomberg reports that the FCC will study the issue at the direction of Congress:

The FCC action follows congressional queries into whether children are harmed by inappropriate content, such as sex, violence and obscenity. Senators want to know whether revisions are needed to the law to protect children, said Senator Jay Rockefeller...

FCC Chairman Julius Genachowski told Congress in July he was “hopeful that the evolving media landscape” will enhance parents’ power “to pick and choose” what their child sees and hears.

Not surprisingly, game publishers lobbying group ESA is opposed to the idea. Kotaku has comment from ESA VP RichTaylor:

The ESA appreciates the FCC and its important role. However, the ESRB rating system is considered by parents, family advocates, the Federal Trade Commission, and elected officials as the gold standard in providing caregivers with the information they need to make the right choices for their families. Universal ratings will, in the end, only serve to confuse consumers, violate the Constitution's first amendment, and are a solution in search of a problem.

Last Sunday morning, a Utah police officer chased a car that blew through stop signs and narrowly missed a pedestrian.  Imagine the pursuing cop’s surprise when the car came to a stop and out popped a 7-year-old boy.

On Thursday, Captain Klint Anderson of the Weber County Sheriff’s Office spoke of the incident to Fox News.  Young Preston Scarbrough told police he had taken the family car because he didn’t want to go to church that morning (he later told his mom he just wanted to give driving a go).

Fox News: “How did he even learn how to [drive]?”

Anderson: “Well, we’re not exactly sure except that his father has grounded him from one of his video games which involves operating vehicles so…”

Fox News: “Something like a Grand Theft Auto, something like that?”

Anderson: “I have no idea.  I didn’t ask the father what game it was but some of those video games are pretty realistic.”

The following day, the Scarbrough family appeared on NBC's Today Show.  Preston’s father, who initially thought the police sirens outside were coming from one of his boy’s video games, confirmed that the little lawbreaker had been grounded for four days with no TV or games.

We’re going to throw away those driving video games for sure.

Preston, for his part, explained how he learned to drive.

Watched my mom. Watched my sister.

Video of the Today Show segment can be seen here and here.

-Reporting from San Diego, GamePolitics Correspondent Andrew Eisen…

Beleagured British Prime Minister Gordon Brown plans to spend part of his upcoming holiday enjoying games with his two young sons, reports the Mirror:

The workaholic PM is determined to enjoy his holiday in the Lake District with wife Sarah and his sons, five-year-old John and three-year old Fraser.

He is well aware - partly because his Church of Scotland minister father had long absences overseas on missionary work - of the need to spend quality time with his boys. "I think for all fathers the challenge is finding the time to spend with your children," he admits...

He plans to do more "re-winning" of their interest as he watches the boys' favourite TV shows and plays computer games over the next few weeks at the couple's home in Scotland and on their holiday.

No particular games or systems were specified in the report, but last year Brown admitted that his son - then four - beat him at Wii Sports Tennis.

Partially Via: MCVUK

Alabama Attorney General Troy King (R) has become the latest high-ranking state official to endorse the video game industry's content rating system.

In a press release issued yesterday, King announced a public service ad campaign designed to raise parental awareness of the ESRB rating system. The PSAs featuring King will air on radio and TV.

The A.G. commented on the campaign in yesterday's press release:

I know parents face tough decisions these days about the media they allow into their homes. There’s simply no substitute, though, for parental involvement and responsibility, and it’s important that parents play an active role in choosing games for their children. ESRB ratings are an effective and informative resource that allows parents to decide if the video game their child wants is appropriate, and rating summaries provide even more insight into exactly what a parent would want to know about in a game. I’m proud to be educating parents in our state about the tools at their disposal.

As GamePolitics has noted in the past, such campaigns are a sweet deal for the politicians involved. The ESRB picks up the cost of production for the spots and elected officials get a chance to show voters that they are concerned about children.

Readers can see King's PSA (as well as those made by other political figures) at the ESRB website.

President Barack Obama's admonition to parents to "put away the Xbox" has drawn a response from Microsoft.

Obama made the remarks on Thursday evening during a speech he delivered at an event commemorating the 100th anniversary of the NAACP. Here's what the President said:

To parents, we can’t tell our kids to do well in school and fail to support them when they get home. For our kids to excel, we must accept our own responsibilities. That means putting away the Xbox and putting our kids to bed at a reasonable hour. It means attending those parent-teacher conferences, reading to our kids, and helping them with their homework...

...and here is Microsoft's response, as reported by the Associated Press:

We agree with President Obama that it’s a time for families to work together so that kids use media in ways that are safe, healthy and balanced. Xbox 360 is the only console gaming system that has a timer feature allowing parents to set time limits for their kids, as well as parent controls to enable parents to set limits on what their kids are playing and watching.

President Barack Obama has - yet again - referenced playing video games as a metaphor for underachievement.

[GP: click here for other recent examples, although Obama has made similar comments going back to at least 2006.]

In a speech in New York last night marking the 100th anniversary of the NAACP, Obama said:

We have to say to our children, Yes, if you’re African American, the odds of growing up amid crime and gangs are higher. Yes, if you live in a poor neighborhood, you will face challenges that someone in a wealthy suburb does not. But that’s not a reason to get bad grades, that’s not a reason to cut class, that’s not a reason to give up on your education and drop out of school. No one has written your destiny for you. Your destiny is in your hands - and don’t you forget that.

To parents, we can’t tell our kids to do well in school and fail to support them when they get home. For our kids to excel, we must accept our own responsibilities. That means putting away the Xbox and putting our kids to bed at a reasonable hour. It means attending those parent-teacher conferences, reading to our kids, and helping them with their homework...

 

It also means pushing our kids to set their sights higher. They might think they’ve got a pretty good jump shot or a pretty good flow, but our kids can’t all aspire to be the next LeBron or Lil Wayne. I want them aspiring to be scientists and engineers, doctors and teachers, not just ballers and rappers. I want them aspiring to be a Supreme Court Justice. I want them aspiring to be President of the United States.

BlackPoliticsontheWeb has the full text of Obama's speech. The Washington Post has coverage of the event, which it termed a "tough love message for [Obama's] fellow African-Americans." The New York Times called Obama's speech "a fiery sermon."

UPDATE: The Wall Street Journal took notice of our coverage - and of some comments by GP readers...

A device that allows parents to limit their children's console gaming time has gotten a lot of attention around the Net over the past few days.

The Minneapolis-St. Paul Star Tribune kicked off the coverage with a Saturday article which decribed the GameDr (pronounced: "Game Doctor") and its 79-year-old inventor, John Morrissey. For the newspaper, the angle seemed primarily local, since Morrissey lives in Edina, Minnesota.

Such devices are not new, however. GamePolitics has reported on a few over the years.

Aside from being easily defeated by simply using a spare power cord, we have to wonder: If a parent can't say no to their child about their gaming time in the first place, how do they plan to say no when the kid protests the use of this device?

While President Obama has never expressed a specific anti-video game sentiment that we're aware of, he does often refer to games as something to put aside in order to do something more worthy.

To wit; on Father's Day Obama urged dads to swap their kids' video games for books. In a recent speech to the American Medical Association, Obama said that children should "step away from the video games and spend more time playing outside." In early June Obama suggested that Chinese and Indian children were pulling ahead of American youth because they watch less T.V., play fewer video games and spend more time on their schoolwork.

Video games came up again yesterday as the President and Mrs. Obama spoke at a United We Serve event at Fort McNair in Washington, D.C. eNews Park Forest has a transcript, including the President's comment on video games:

On Monday, we launched "United We Serve," our summer service initiative.  It's going to run all the way through our National Day of Service on September 11th.  We want to ask every American to take some time out this summer to do something for others. 

 

Parents, take your kids -- they're going to have fun, they're going to be in sports camps, they're going to be watching TV and playing video games.  Once a week, take them down -- whether it's to a soup kitchen or to volunteer on a community project -- teach them what it means to be a real citizen.  You'll find that actually the kids love it, and it's going to make a lasting impression on them. 

Repeating a theme that he frequently touched upon during his 2008 election campaign, President Barack Obama has once again referenced video games as a metaphor for academic underachievement.

In a Father's Day message published in Parade, Obama writes:

We need to set limits and expectations. We need to replace that video game with a book and make sure that homework gets done... We need to tell our sons, Those songs on the radio may glorify violence, but in our house, we find glory in achievement, self-respect, and hard work.

Interestingly, the Parade feature is Obama's third mention of video games in the last 10 days. On June 11th he told an audience in Wisconsin:

The world has gotten competitive. The Chinese, the Indians, they're coming at us and they're coming at us hard, and they're hungry, and they're really buckling down.

And they watch - their kids watch a lot less TV than our kids do, play a lot fewer video games, they're in the classroom a lot longer.

Last Monday the President mentioned games during a speech to the American Medical Association in Chicago:

[Preventive care] starts with each of us taking more responsibility for our health and the health of our children. It means... raising our children to step away from the video games and spend more time playing outside.

After more than a year of consideration, the British Government has selected the Pan-European Game Information system, better known as PEGI, will handle video game content rating chores in the U.K.

The announcement was made a short time ago and is contained in Lord Stephen Carter's Digital Britain report.

The U.K. video game industry is sure to be pleased with the news. British game publishers association ELSPA lobbied hard for PEGI during the 15 months since Dr. Tanya Byron's review recommended that there be a single content rating system for the U.K. ELSPA boss Mike Rawlinson was ebullient over the announcement:

The Government has made absolutely the right decision for child safety. By choosing PEGI as the single classification system in the UK, British children will now get the best possible protection when playing videogames either on a console or on the internet.

Parents can be assured that they will have access to clear, uniform ratings on games and an accurate understanding of game content.

On the other hand - as in the United States where the ESRB handles ratings - some will question whether the video game industry can be relied up to effectively self-regulate.

For its part, the BBFC issued a statement reflecting its disappointment but vowing to support the Government's decision:

The BBFC has always supported PEGI and wished it well, but it continues to believe that it satisfies these requirements better than PEGI. However, it will cooperate fully in the detailed work needed to give effect to the Government's decision. And it must be independent in substance as well as appearance, reaching its decisions and providing information on the basis of its own detailed assessments.

Among the video game community the BBFC is best known for the controversial nationwide ban it imposed on Manhunt 2 in 2007. That edict was later overturned by Britain's High Court.

Via: TechRadar

Rev. James Dobson, the politically influential, conservative evangelical leader of nonprofit group Focus on the Family, has given a green light to some video games while offering warnings about violent an sexual content as well as possible game addiction in regard to others.

Dobson's comments appeared in his newspaper column in response to a question from a parent about their son's video gaming:

Depending on the particular games in question, you may have a valid cause for concern... two University of Michigan researchers concluded in 2007 that violent media, including television, film and video games, pose a significant public health threat...

Furthermore, some video games add unhealthy sexual themes and profanity to the mix, not to mention that the American Medical Association estimates one in 10 video gamers is addicted.

Of course, not all video games are problematic. Certain sports games, for instance, can be loads of fun. Some can even be educational...

I’d advise you to put clear limits on the amount of time your son will be allowed to spend with video games... Insist he avoid the troublesome ones altogether...

GP: Dobson is referring to the 2007 Huesmann-Bushman study.

Who will be in charge of video game ratings in the U.K.?

That long-awaited answer will come next Tuesday, according to MCVUK. As GamePolitics readers know, a pair of entities have been competing for the assignment ever since Dr. Tanya Byron completed her review of the effects of video games and the Internet on British youth in early 2008.

The U.K. game industry has voiced a strong preference for the Pan-European Game Information rating system, better known as PEGI. Some in government, however, are believed to favor the British Board of Film Classification. The BBFC is best known to gamers for banning Rockstar's bloody Manhunt 2 in 2007. That decision was later overruled by the British High Court.

MCVUK reports that industry group ELSPA planned to do some last-ditch lobbying on PEGI's behalf new Culture Secretary Ben Bradshaw. ELSPA boss Michael Rawlinson told MCV:

We are encouraged that Ben’s previous work as a BBC news correspondent will mean he has first-hand knowledge, experience and understanding of the problems facing the creative industries sector.

We look forward to meeting with Ben soon and discussing how our industry can continue to work with the Government to ensure games retain their place as a world leader in the sector.

We will, of course, also be explaining the significance and importance of PEGI becoming the single classification system for games in the UK. We wish him well in the post.

Thanks to: GamePolitics correspondent Mark "Beemoh" Kelly...

Is the S-word more prevalent in T-rated (13 and older) games these days? And if so, is it a problem?

What They Play looks at the issue:

We’ve perceived a gradual shift in the "strength" of much of the language used in [T-rated] games’ scripts... our reviewers have described the use of certain words with more frequency; most notably the word "s**t."...

 

Recent Teen-rated games that have used the word include... InFamous on PlayStation 3... Wheelman... Battlefield: Bad Company... Mirror’s Edge... HAWX, and... Tom Clancy’s Endwar.

ESRB President Patricia Vance offered the content rating organization's perspective:

Assigning ratings to language in video games is less straight-forward than many people may realize... how we evaluate language when assigning ratings has remained relatively consistent over the years, with factors like frequency and intensity having always been particularly relevant...

 

There's no question that the average parent is sensitive to the language to which their children are exposed, just as they are to sexual or violent content. That's why one of our 'language' content descriptors will always be assigned to a T-rated game that contains profanity.

What They Play concludes that while sh*t is here to stay, overall the language in T-rated games remains a bit more regulated than that found in PG-13 movies.

GP: The concept of "ratings creep," in which what is acceptable within a rating gradually expands to encompass content once barred, has been found by Harvard researchers in relation to movie ratings. Could the same gradual process be afoot with ESRB categories?

Texas Attorney General Greg Abbott (R) warns parents about a variety of potential threats which he says video games pose to children in an editorial for the Hill Country Times.

Abbott, GamePolitics readers may recall, sued GamesRadar in 2007 for allegedly failing to adequately protect the privacy and safety of children who frequent the website. Abbott later withdrew the suit after GameRadar's parent company, Future, Inc., agreed to make appropriate changes.

While online game predators are the primary focus of his editorial, Abbott also reminds parents about parental control features built into console systems as well as the use of ESRB ratings. The A.G. previously partnered with the ESRB on a 2007 campaign to raise awareness of the video game industry's content rating system. In today's editorial Abbott writes:

When we were young, our parents warned us not to talk to strangers... Today, children are more likely to frequent a digital playground that can be even more dangerous. For example, many game systems have evolved dramatically and now have many of the same capabilities as home computers. In particular, these games’ online interfaces allow users to interact with each other using text, voice or even video chat. Parents should beware of the potential for child predators to use these systems to prey upon and contact their children...

 

Parents should also consider participating in their children’s game-playing activities. Hand-held gaming devices also pose potential risks to children. Many of these devices have wireless-communication capabilities and are popular among kids who use them to communicate with others who are within range, usually about 30 feet. Child predators may be able to exploit this feature in certain public settings...

Each year at E3 the Entertainment Software Association distributes Essential Facts About the Computer and Video Game Industry, a small handbook of facts and figures detailing who its customers are and what they are buying.

It's always an interesting read although we're exactly not sure how they define some terms. What constitutes a "game player," for instance? Is it someone who simply plays Windows Solitaire? At any rate, here are some of the key findings from the ESA report:

Who Plays:

• 68% of Americans play computer or video games
• The average game player age is 35 (again, how is this defined?)
• 25% of game players are under 18
• 25% of game players are over 50
• 60% are male, 40% female
• on average, adult gamers have been playing for 12 years
• 42% of U.S. homes have a game console

Who Buys: 

• Average age of most frequent purchaser is 39
• 52% of purchasers are male, 48% female
• 92% of time a parent is present during purchase
• 83% of time kids receive parental permission before purchasing
• 43% of Americans have purchased or plan to buy one or more games in 2009

Parenting:

• 94% of parents report monitoring their kids' games "always or sometimes"
• 77% of parents believe parental control features in consoles are useful (although the more relevant number might be how many parents are aware of such controls and use them)
• 79% of parents impose time limits on gaming (that's a higher percentage than TV viewing, movie viewing and Internet usage)
• 78% of parents game with kids because it's a good opportunity to socialize with their child
• 63% of parents game in order to monitor content

Content:

• 57% of games sold in 2008 were rated E or E10+
• 16% were rated M (17 and older)
• Among Top 20 best-selling console games of 2008, 6 were rated M (GTA IV 360, GTA IV PS3, CoD WaW, GoW2, CoD4 MW, Fable II)
• Among Top 20 best-selling PC games of 2008, 5 were rated M (Age of Conan, CoD4 MW, Fallout 3, CoD WaW, Crysis)
• 37% of Americans play on wireless devices such as mobile phones and PDAs

Do games on the iTunes App Store need to carry ESRB ratings?

In recent times there have been a number of questionable developments in regard to iPhone apps. Some were banned that perhaps shouldn't have been. Others were cleared for sale despite containing questionable content.

Kotaku reports that ESA boss Mike Gallagher would be open to working with Apple on rating App Store games:

We’ve been down this road before, the entertainment software industry, we know how this goes and it’s wise for (Apple) to make steps in that direction so that this is addressed up front and there is an environment that is hospitable to children and families. It would be wise to do that, we would welcome the opportunity to work with them, we are reaching out to encourage that.

 

That doesn’t mean that every entrepreneur, every software engine that is able to write code and put up an app on the App Store is going to go through this process it simply says that if a game is rated it needs to pass through and be filtered appropriately by the controls that are on the iPhone. That would be a big step in the right direction and it is virtually friction free.

GP: While App Store offerings clearly need some kind of coherent rating system, it's unclear whether the ESRB is the right vehicle. As Gallagher notes, there is a high volume of games on the App Store. If all are not to be rated, of what value is a rating system? Who decides which games need to be rated? What is the ESRB's operational capacity to absorb App Store games into its workload?

Not mentioned by Gallagher, but clearly a factor, are the fees paid by developers to the ESRB have games rated. As GamePolitics reported just yesterday, most App Store games are not making money. Will small-time developers of $0.99 games who are hoping to catch lightning in a bottle on the App Store participate in a rating system which requires them to fork over to the ESRB up front? It seems unlikely.