People for the Ethical Treatment of Animals (PETA) has launched a browser-based Flash game to call attention to what the group calls “outdated killing methods” utilized by the McDonald’s fast-food chain.

Super Chick Sisters is a Super Mario-like five level game that has players attempting to rescue Princess Pam (Pamela Anderson) who has been kidnapped by the Evil Ronald McDonald. Information from PETA’s campaign against McDonald’s is sprinkled throughout, for example a chick tells your character, “Chickens who are killed by McDonald’s suppliers have their throats cut while they are still alive. You must save them from this cruelty!”

A kid-friendly version is available as well.

PETA notes that:

McDonald's American suppliers are under fire for using an outdated killing method that often causes birds to suffer the pain of broken wings and broken legs, to have their throats cut while they are still conscious, and to be scalded to death in defeathering tanks.

PETA is urging McDonald’s U.S. suppliers to adopt a more humane killing method that is being used in Europe.

Animal rights group PETA has posted a new online game designed to spotlight the use of animals in breast cancer research.

Breasts, Not Tests is a Whack-a-Mole clone. Players click on cleavage shots and try to avoid clicking the animals and, oddly enough, fruits that appear. As play progresses, tiles vanish with ever-increasing speed. High scores can unlock rewards such as wallpaper and banners.

So what message is PETA pushing with Breasts, Not Tests? From the game's web page:

We all know that breast cancer is a serious disease that affects most of us in some way (either personally or through someone we know), but did you know that it also affects animals?

 

It's true. Monkeys, rats, mice, rabbits, cats, dogs, and other animals often suffer and die because of horrific tests that are conducted in the name of breast cancer "research." Besides being cruel, the "research" is also ineffective...

THANKS TO: Brett Schenker of the ECA and comic book site Graphic Policy for the tip!

Animal rights group PETA, which long ago mastered the art of using video game criticism to garner publicity for its cause, is at it again.

Kotaku reports today that PETA has targeted an upcoming 2K series based on the Ringling Bros. and Barnum & Bailey Circus. A new campaign urges PETA supporters to petition publisher Take-Two to cancel planned circus games for the DS and Wii.

We've told Take-Two about Ringling Bros.' real-life, lengthy history of animal abuse and neglect and shown it undercover video footage of a standard industry training session, in which animal handlers used electric prods and bullhooks to gouge elephants in the most sensitive parts of their bodies.

Even though it knows that circuses are no fun for animals, Take-Two is still moving forward with its plan to create a Ringling Bros. Wii game. Please send a message to Take-Two CEO Ben Feder urging him to sever ties with Ringling Bros. Let him know that you'd rather play a game featuring a circus that does not beat animals for "entertainment."

In a follow-up report, Kotaku offers comment from Take-Two exec Alan Lewis:

As a matter of company policy, we don't comment on the business affairs of our licensors. We fully stand behind all of our products.

A Ringling Bros. spokesman contested PETA's allegations of animal abuse.

The increasingly game-aware People for the Ethical Treatment of Animals will hold a save-the-virtual-baby-seals event in World of Warcraft at 1 P.M. EST on Saturday.

According to a post on the PETA site:

Activists from across the Eastern Kingdoms and Kalimdor are banding together to put a stop to the atrocious seal slaughter. Anyone who slaughters baby seals for their fur must surely be in service to the evil Lich King.

 

You must be in the WhisperWind realm in order to fight... go to Northrend, where you will find a zone called Howling Fjord, where the baby seals live on glaciers and boats float in the fjords. This will be the battleground to stop the slaughter.

Unfortunately, casual WoW players will not be able to check the event out since characters need to be level 68+ to enter the Howling Fjord zone. One of the reasons why the Ron Paul WoW campaign rally was so successful was that it took place in a starter zone.

In addition, hardcore WoW fans have posted comments to the PETA article and its Facebook event listing pointing out other concerns:

I actually do find this somewhat ironic, as there is soooooo much animal killing involved during the levelling of your characters.

I am a little aghast that you chose Alliance; if you want to be environmental you really want to be looking at the Tauren mythology. They are one with the earth and they are very environmental. As someone who plays mostly Horde characters, this just comes off as prejudiced.

Whisperwind is NOT a pvp server, most likely you are just going to be a witness to the biggest in game seal slaughter and you will be powerless to do anything about it.

Whisperwind is already a very high population server, which means most PETA members are just going to see the queue screen like the Ron Paul people did.

If you're not up to date on the mini-controversy brewing around the need to shoot enemy attack dogs in Call of Duty: World at War, check out our previous story on animal rights group PETA's complaint about the game.

Publisher Activision has just forwarded a response to GamePolitics:

In order to create believable, real-world scenes and heighten the game playing experience, “Call of Duty: World at War” depicts the ruthless and gritty combat of World War II.  

 

Dogs are included in the game for authenticity since they were used extensively by German, Japanese, U.S. and Soviet troops during the war. Activision in no way endorses or condones cruelty to animals, and we don’t believe the game will encourage cruelty in any way.

Last week GamePolitics reported that a group of animal lovers at a Massachusetts high school were outraged by the need to shoot enemy attack dogs in the best-selling Call of Duty: World at War.

Animal rights organization People For the Ethical Treatment of Animals (PETA) has now joined Academy of Notre Dame students in their criticism of the World War II shooter. In response to a request for comment, GamePolitics received this statement from PETA:

Not since we were pitted against Nazi attack dogs when we first escaped from Castle Wolfenstein 17 years ago have we seen such barbaric treatment of dogs in gameplay as we did in Call of Duty, World of War.

 

To help the folks at Activision Blizzard learn about the ethical treatment of animals, we're offering to let them take PETA's "Developing Empathy for Animals" free of charge and are sending a package of Nintendogs games to their office.

UPDATE: PETA has blogged about their objection to the canine killing in CoD:WaW

Animal rights organization PETA has named Xbox 360 role-playing adventure Fable 2 its Most Animal-Friendly Video Game of 2008.

In announcing its 6th annual Proggy Awards, PETA recognized "companies, people, and products for innovative and animal-friendly achievements." Of Fable 2, the activist group gushed:

Fable 2 is a vegetarian's dream come true. Why? In this virtual fight between good and evil, characters powered by tofu are just as powerful as their meat-eating counterparts—and are more fit and attractive to boot.

 

Featuring a strong pro-vegetarian theme, eating a plant-based diet helps you rack up "purity" points, whereas eating meat makes your character fat and evil. A fun and innovative game, it's also an effective tool that teaches gamers the real-life benefits of a vegetarian diet.

UPDATE: Edge points out that players can kick chickens and shoot bunnies in the game, which is just the kind of behavior that one might think would anger a group like PETA.

Dan Shannon, a representative for the animal rights group, told Edge:

I'll be honest, it's not our favorite part of the game. But what we like about Fable II and why we gave it the award is because the game presents you with choices, and then you see the repercussions of what those choices are. This is what the awards are based on, and that’s what PETA’s philosophy is—for people to understand how their choices affect the real world.

It’s not like people eat meat to score evil points, but you are supporting an industry that is cruel to animals. People need to be aware that their choices affect the world. We like that message in Fable II.

[The Chicken-Kicking] is done in a light-hearted manner. I don’t think anyone’s going to go out and start kicking chickens in their yard because of this game. Just like real life, you can go kick chickens if you want to, but we don’t think most people get off on that.

GP: Could just be that PETA, which has clearly recognized that talking about games is a good way to create buzz, didn't do its homework on Fable 2?

Last week GamePolitics reported on Holiday Snowball Fight, an online game which lampooned, among other celebrities, Alaska Gov. Sarah Palin.

Apparently the game, created by PETA, provoked a bit of a dust-up between Palin's people and the animal rights organization. Although details are sketchy, a PETA blog claims that the group was threatened with legal action over the game:

This morning, PETA's Policy Department received a Scrooge-like phone call from someone purporting to be from Gov. Sarah Palin's office threatening legal action against us if we don't play ball...

In real life, the moose and other animals Ms. Palin blows to smithereens don't stand a chance... Though this game is just a bit of harmless payback, Palin's real-life hunting habit is no joke...

The Alaska Report has more, including transcripts of a nasty e-mail flame war between Palin spokeman Bill McAllister and PETA president Ingrid Newkirk. From the e-mail exchange, it appears that the Palin camp claims no knowledge of the alleged legal threat.

GP: Thanks to reader Raymond Martineau for the tip!

As we've found out recently, animal rights group PETA has increasingly taken to spreading its message though the use of video game parodies.

Last month, for example, PETA garnered major attention with Cooking Mama: Mama Kills Animals, a Flash offering parodying Majesco's light-hearted kitchen game series.

More recently, PETA launched Holiday Snowball Fight. The online game begins by having players target fur-wearers like Madonna and designer Donna Karan, and ends with Sarah Palin as the focus of PETA's ire. Palin, of course, is an avid hunter. The 2008 Republican vice-presidential nominee has been criticized by some for taking part in the practice of shooting wolves from airplanes.

What's next for PETA and video games?

Was Link somehow unkind to Epona?  Is it okay to shoot those killer attack dogs in Call of Duty: World at War? Does a Wookie count as an animal?

gamesindustry.biz reports what GamePolitics readers may have already surmised: Advocacy group People for the Ethical Treatment of Animals is finding that video game controversies are a terrific way to stir up publicity for their cause. An unnamed PETA spokesperson told gi.biz:

We use games to highlight the cruelty to animals because they appeal to people who are interested but may be turned off by more direct appeals... We first turned to videogames years ago in an effort to reach out to young guys, but as we dug deeper, we realised that the gaming audience was much bigger and more diverse than we had initially thought. Given the huge success that we've had with Super Chick Sisters and Mama Kills Animals, we will definitely be creating many, many more games.

We plan on continuing to use videogames as a way of engaging the public, both by continuing to create our own games and by engaging with gaming companies, as we did when we approached Sega with the request that it not use apes in its adverts. Gaming, both casual and hardcore, is on the rise, and we recognise that as a medium, gaming is as important as music, movies, and television.

We're not taking aim at Majesco specifically, or the Mama character. We only want to raise awareness that the world - be it real or virtual - is very meaty. We want everyone, including Majesco, to offer more cruelty-free, vegetarian options...

Our game isn't an attack on the videogame industry. It's an attack on the meat industry. We love games (that's why we've created so many), and we love the Cooking Mama series."

GP: Like many other advocacy groups, PETA is using games to deliver its message. What's fascinating, however, is that they have also trained their sites onto games.

That was quick.

On Monday, Animal Rights group People for the Ethical Treatment of Animals (PETA) took a bite out of Majesco's new Cooking Mama title for featuring too many meat-eating recipes.

By Wednesday, Majesco had issued a rather mild response, pointing out that roughly half of the recipes in Cooking Mama: World Kitchen are meatless.

Eager for the last word, PETA closed out the week by petitioning Cooking Mama to commit to an all-veggie edition of the popular game franchise:

Dearest Mama,

 

…It’s great to hear that you want to “make the world a happier place,” because that’s pretty much what we want to do too (though it seems that we might have different tactics …). I do hope that you seriously consider making a vegetarian diet a part of your strategy for world happiness.

 

By adopting a vegetarian diet, you can save more than 100 animals per year. Plus, vegetarians live longer and have a considerably lower carbon footprint. I know that—as you are a digital being—these benefits don’t exactly apply to you, but I still urge you to take the pledge to be veg for 30 days.

-Reporting from San Diego, GamePolitics correspondent Andrew Eisen...

UPDATE: Popzara has an interview with a PETA spokesperson on the Cooking Mama saga...

Earlier this week, animal rights group People for the Ethical Treatment of Animals (PETA) took a bite out of Majesco’s Cooking Mama: World Kitchen. 

To make its point, PETA offered Cooking Mama: Mama Kills Animals, a parody which features a blood-thirsty Mama coaching the player through slicing and dicing a Thanksgiving turkey (already dead, despite the title).

PETA apparently took issue with the new Wii title's meat-heavy menu, calling the game "so heavy on dishes that are made from dead animals that the only things missing are the blood and gore...”

Not surprisingly, Majesco disagrees with that view. Yesterday the game publisher issued a response to PETA:

[Of 51 total recipes] Cooking Mama World Kitchen includes more than 25 vegetarian-friendly recipes including delicious breakfast, dinner, dessert and snack options.  And, while Mama is not a vegetarian, she fully supports the humane treatment of animals, particularly for her canine protégé Max who makes his doggie debut in World Kitchen.

While a press release is not as awesome as responding with a parody flash game of its own, Majesco still had a bit of fun by including a quote from Mama herself:

I would never put rat in my Ratatouille. Like any accomplished cook, I create my recipes to appeal to a broad range of tastes and preferences. My only goal is to ensure you leave the table well fed.

-Reporting from San Diego, GP Correspondent Andrew Eisen is an omnivore…

 

Video games seem to be increasingly showing up on the radar of People for the Ethical Treatment of Animals (PETA).

GamePolitics readers will recall that earlier this month PETA gave props to Sega for ditching a Samba de Amigo commercial which featured a trained chimp.

The animal rights group has once again strayed into the video game habitat with Cooking Mama: Mama Kills Animals, an unlikely parody of Majesco's Cooking Mama: World Kitchen. The new Wii title launches tomorrow. A PETA press release explains why the group is howling mad about the new game:

Majesco's game is so heavy on dishes that are made from dead animals that the only things missing are the blood and gore...

In the original version, players score points for assembling a meal. That also applies in PETA's parody, but with this Thanksgiving dinner, players also must go through the motions of plucking the turkey's feathers, pulling out the bird's intestines, and cutting off the animal's head. All the while, a demonic cleaver-wielding Mama takes delight in the agony. When the player beats the game, Mama has a change of heart and replaces her bloodlust with a craving for tofu-turkey.

Does that qualify as a spoiler? In any case, unlockable content in the parody game include vegetarian Thanksgiving recipes as well as hidden camera footage from a turkey slaughterhouse.

PETA spokesman Joel Bartlett dismisses claims that the parody game is making a mountain out of a mole hill:

We're having a bit of fun at Mama's expense, but there's nothing funny about the suffering endured by turkeys and other animals who are killed for food. With all the delicious vegan alternatives available, there's no need to make the carcass of a tormented bird the centerpiece of your Thanksgiving table.

People for the Ethical Treament of Animals (PETA) has said "good boy!" to Sega after the publisher pulled a Samba de Amigo ad which featured a live chimp.

Why is that a big deal? PETA explains:

After learning that SEGA used a real chimpanzee in an online video promoting Samba De Amigo... we contacted the company.

We explained how involuntary chimpanzee "actors" are taken away from their mothers when they are just a year or so old and forced to perform confusing and repetitious tricks. We also explained some of the horrible methods that chimpanzee "trainers" use, such as electric shocks with shock collars and prods, isolation, beatings with sawed-off pool cues and slapjacks, and food deprivation. Then, at the ripe old age of just 8, the chimpanzees reach puberty and their showbiz careers are over—and they end up being dumped at dismal roadside zoos or sold to laboratories for experimentation.

Faster than you can mangle a Metallica song on Guitar Hero, SEGA pulled the video from its site and promised to keep all great apes out of its ads!

Uh, hold the surf  & turf...

Animal rights organization People for the Ethical Treatment of Animals (PETA) has protested a Colorado sports bar's arcade-like claw game in which diners attempt to snag a live lobster. As reported by Denver Daily:

[PETA] says it is cruel and unusual to keep the lobsters in the Lobster Zone tank only to be boiled alive.

 

“JD’s Lobster Zone machine turns torture and death into a game, pure and simple,” said PETA Vice President Tracy Reiman.

 

In case you’re wondering, Lobster Zone works just like any other claw game. For $2, patrons have a chance to move the remote-controlled metal claw inside the tank, place it over a live lobster, and as the machine says, “You catch ‘em, we cook ‘em.”

Bar owner Dennis McCann told the newspaper that he will remove the game, but didn't understand the uproar:

I don’t know what the difference is between my place and a King Soopers that has a lobster tank other than the way the lobsters are harvested out of the tank... Life’s too short to put my energy toward this. On the one side, I hate that someone is doing this to me. But on the other side, I’ll take the high road to make sure my customers are happy.

Meanwhile, Cosmo's Weird, Wacky, Wonderful World reports that Lobster Zone machines, made by Florida-based Apopka, are in more than 300 locations in the United States.