EA'S Peter Moore Challenges Obama

June 21, 2009

When President Obama linked video games to a sedentary lifestyle in a speech to the American Medical Association last week, Peter Moore sensed a marketing opportunity.

On Friday the EA Sports boss posted a "challenge" to Obama on his official blog. As you might guess, there's an EA product involved:

It may be time for the President and his family to put their Wii to good use and fire up the 30-Day Challenge with EA SPORTS Active.  This is a “game” even the President may not want to “step away” from...

In fact, I know [Obama is] in pretty good shape, but I guarantee the President wouldn’t look quite so smooth walking across the White House lawn to Marine One the morning after his first session with EA SPORTS Active (especially if he does those pesky lunges)! ...

Mr. President, here is my challenge to you: Try EA SPORTS Active and I guarantee you’ll need aides saying “Yes You Can!” to finish your first workout.

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IanC: @E. Zachary Knight - MS certainly got the checkbook out for EA, so no surprise on how negative they are over the Wii U.05/21/2013 - 1:54pm
MaskedPixelante: So now I have to wonder, how many of EA's games are skipping the PS4 because of their pro-used stance?05/21/2013 - 1:53pm
E. Zachary Knight: On the TV front, does the XBox One require a cable/satellite subscription or will I be able to use my over the air channels?05/21/2013 - 1:48pm
E. Zachary Knight: Also, that name was not one of the options on our poll.05/21/2013 - 1:42pm
E. Zachary Knight: This presentation also shows why EA has been so negative about the Wii U. They have had a massive hardon for the XBox One forever.05/21/2013 - 1:42pm
james_fudge: two female presenters05/21/2013 - 1:40pm
E. Zachary Knight: Quote: Are developers forced to create games that have these online features, and are thus not playable offline? They are not, Xbox exec Whitten said to Wired — but “I hope they do.”05/21/2013 - 1:40pm
E. Zachary Knight: The Wired article I linked to earlier has a different story. While it will be possible to play offline, that is a game to game thing, not standard. http://www.wired.com/gamelife/2013/05/xbox-one-analysis/05/21/2013 - 1:39pm
Andrew Eisen: According to Geoff Keighley, Don Mattrick says Xbox One is not always on. https://twitter.com/geoffkeighley/status/33690727595023155305/21/2013 - 1:35pm
Andrew Eisen: Just like how Sim City needs the cloud for various computations. (Note to anyone unaware: Sim City does not need the cloud for various computations. That was a barefaced lie by EA Maxis.)05/21/2013 - 1:24pm
MaskedPixelante: So all in all, more of the same, with the possibility of used game restrictions and always on DRM disguised as "cloud computing".05/21/2013 - 1:20pm
Andrew Eisen: Absolutly zero gameplay footage. Doesn't look like there are going to be a lot of games ready to launch by the end of the year.05/21/2013 - 1:12pm
E. Zachary Knight: They didn't talk about any of the other exclusives. I guess they are saving that for E3.05/21/2013 - 1:06pm
E. Zachary Knight: quicknoid, They have 15 exclusives coming in the first year with 8 of them being original franchises. I think Ghosts is at least a timed exclusive.05/21/2013 - 1:06pm
MaskedPixelante: Maybe they could stick some facial recognition software on the new Kinect to keep 12 year olds off of Xbox Live. That'd be nice.05/21/2013 - 1:06pm
ddrfr33k: I'm still not holding my breath05/21/2013 - 1:04pm
ddrfr33k: Hmm...If Ghosts has as much emphasis on the story as they say they do, they might be able to turn the series around...05/21/2013 - 1:04pm
quiknkold: The Halo TV Show is the only thing that impressed me.05/21/2013 - 1:03pm
quiknkold: so to summarize. Xbox One is a Glorified Television box with gaming capabilities. Voice activated tv because people are getting lazyer than using a remote control. more kinect, no exclusive games, and they only show sports games and call of duty05/21/2013 - 1:03pm
Sleaker: looks like no more MS hardware for me.05/21/2013 - 1:02pm
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