A new print ad from Sony Computer Entertainment France is getting some attention for pushing the boundaries of sexism to promote the company's PS Vita hand-held. The ad (pictured left and courtesy of MCV) shows a female body with four breasts and compares those four breasts to the PS Vita's front and rear touch screens.
The tagline for the ad is "Touch both sides, twice the sensations."
Some are chalking the ad up to what is acceptable in French advertising and cultural standards.





























