Stop whining

Despite Publishers' Complaints, They Benefit from Used Game Sales

September 11, 2009

We often hear publishers bemoan the fact that they don’t see any revenue from used game sales. But is that really true?

In a recent interview with IGN, Game Crazy’s Director of Used Games Marc Mondhaschen says that publishers are reaping benefits from game trade-ins, albeit indirectly:

We did a study not too long ago for a very large vendor who we managed to figure out for them 20 percent of their sales inside the first 28 days were paid for with trade dollars. So you got 20 points of their sales that wouldn't happen unless we had a trade business going. And that's specialty retail. Game specialty retail is maybe a third of the channel, 35 percent of the channel. So you got 10 percent of your sales that wouldn't happen unless somebody was out there trading games with your customers.

And if you didn't have specialty retail it would be pretty hard to sell innovation into the channel at all. I mean, Wal-Mart doesn't really buy Katamari Damacy. So, in order to innovate, in order to grow innovation in the business you need a specialty games retailer that actually knows something about videogames. And in order to have them, they need the margins through used games...

Mondhaschen explains that while publishers don’t typically see any money from used game sales, they do benefit in other ways:

When The Lost and Damned came out we started selling a whole lot more Grand Theft Auto 4, both on the new side and on the used side. Which, then, sort of funds people's ability to go play L&D again...

-Reporting from San Diego, GamePolitics Senior Correspondent Andrew Eisen...

Another Used Game Whiner: Eidos Boss

August 20, 2009

Eidos president Ian Livingstone (left) is the latest game industry exec to complain about used game sales.

The BBC spoke to Livingstone about the issue. Here are the Eidos exec's comments:

The pre-owned market is a serious problem, because there is no benefit to developers or publishers...

A shop makes a bigger margin on a pre-owned title, and can sell them six or seven times, so there is no incentive for them to reorder and the content creator gets no slice of the action.

GP: "No slice of the action," of course, is the operative phrase in Livingstone's mini-rant.

Frankly, I have no sympathy for the industry's used game whiners and even less when I remember that digital distribution is inching ever closer. When that happens, the publishers will be in the driver's seat.

Enjoy your used game savings while you can.

Via: gi.biz

Games Sites Get Behind Used Game Sales

July 16, 2009

A pair of video game websites weighed in on the controversy over used game trades this week.

Crispy Gamer serves up a well-reasoned two-parter by David Thomas:

The price of a game is, at the end of the day, exactly the balance point between what someone is willing to pay and what someone is willing to sell... The trouble is, the publisher wants back in on the deal, and goes out of its way to convince you that it still owns a piece of that junk you bought from it...

 

The used market, it turns out, isn't screwing [game] publishers... Instead, the used market helps keeps people in the game by letting them play games that they wouldn't otherwise bother buying... Used games help make game fans out of game tourists...

Meanwhile, Destructoid's Jim Sterling has a bit of a rant on the topic:

Have you considered what happens to a publisher when you buy a secondhand game? They lose money! Oh, you might argue that publishers already make money off the original sale of the game, but they don't! In fact, whenever a secondhand game is bought, the original $60.00 transaction disappears from our corporeal plane of existence, erased from history as if it never happened...

The main issue with secondhand games is that no other industry ever has to deal with a similar problem. Think about it -- have you ever bought a used car, or even heard of a store selling used clothes or music? Of course you haven't! The very idea is preposterous...

G4's Adam Sessler Slams Left 4 Dead 2 Whiners

June 18, 2009

The unexpected gamer protest against Valve's E3 announcement of Left 4 Dead 2 has left more than a few obervers perplexed.

Add the name of G4's Adam Sessler to the list of those who don't get what the whining is about. On his latest Soapbox segment Sessler takes the L4D2 protesters to task:

We're going down that path again - this shocking, amazing sense of entitlement that always manifests itself in the gaming community... Valve does not have a habit of screwing people and if there was ever a developer out there I would just kind of give them the benefit of the doubt...

 

They don't owe you anything. It's a business... Where were you brought up and in what environment where you hugged so overwhelmingly that you feel that you need to be served as the only person that needs to be considered when other people are making commercial properties? It really is a little bit on the naive side and slightly embarrassing... It's kind of juvenile... The Internet, when it comes to games, can be such a nation of whiners...

Via: Gaming Today

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GamePolitics ShoutBox

Posted 03/18/10 at 12:07pm
JDKJ: No, I did you the favor and said it for you.
Posted 03/18/10 at 12:06pm
Valdearg: What I said was while I may have implied long term accuraccy, and that might have been incorrect, my greater point that the CBO report calculated reduced deficits, expanded coverage, and lower costs is still 100% accurate. :D
Posted 03/18/10 at 12:06pm
Valdearg: Like any good politician, I don't believe I said "I was incorrect." :P
Posted 03/18/10 at 12:02pm
JDKJ: If you'd said "I was incorrect" 10 shouts ago, I'd have quit twisting your arm to get you see the obvious 10 shouts ago.
Posted 03/18/10 at 12:00pm
JDKJ: You were they one assuming 100% accuracy. In all caps, no less.
Posted 03/18/10 at 11:59am
Valdearg: Yes, my implication that the long term estimates were facts was incorrect, but the short term calculations are absolutely facts, and even the long term estimates are still useful in attempting to determine exactly what will happen with the bill.
Posted 03/18/10 at 11:58am
Valdearg: I do. The Short term costs are actually calculated facts. The long term estimates aren't necessarily 100% accurate, but to assume that they can't possibly be accurate because someone said they might not be 100% accurate is also wrong.
Posted 03/18/10 at 11:57am
JDKJ: When someone says, "I could be wrong but, as best as I can tell, X," X ain't a fact.
Posted 03/18/10 at 11:53am
JDKJ: It's too early in the morning for you to be deaf, blind, and dumb drunk. A "my best guestimate" can't be a fact. Don't you understand the difference between the two?
Posted 03/18/10 at 11:41am
Valdearg: By how much depends on variables that can't necessarily be predicted at this point in time. And yes, those Facts are accurate only so far into the future, but those estimates can certainly be used to support this measure.
Posted 03/18/10 at 11:40am
Valdearg: And I'm saying, as far as the CBO report goes, the facts that it does put forward are deficit reduction, reducing costs, and expanding costs. Those ARE facts.
Posted 03/18/10 at 11:30am
JDKJ: You were the one championing a qualified estimate as an indisputable fact. I'm merely pointing out that it's far from indisputable. So says the estimator.
Posted 03/18/10 at 11:27am
Valdearg: Or are you only breaking that argument out because the CBO says that this bill is a good thing for our deficit?
Posted 03/18/10 at 11:27am
JDKJ: The CBO says that, to the extent it is possible to accurately predict defict reduction over the long term, it is likely to reduce the deficit. That's your idea of "a fact that don't lie?"
Posted 03/18/10 at 11:26am
Valdearg: Would you be singing the same tune if the CBO came back saying that the bill will likely double the deficit in 20 years??
Posted 03/18/10 at 11:26am
Valdearg: @JDKJ: Just because there is a margin of error doesn't mean that the numbers aren't at least psudo-accurate.
Posted 03/18/10 at 11:25am
Valdearg: The point is that the bill reduces costs, expands coverage, and reduces the deficit.
Posted 03/18/10 at 11:24am
JDKJ: So why are you off and running with "facts and numbers don't lie" when the very author of the facts and numbers is acknowledging that their facts and numbers could quite easily be wrong?
Posted 03/18/10 at 11:23am
Valdearg: @JDKJ: Indeed, but the 10 year is also showing a deficit reduction, and that's more accurate.
Posted 03/18/10 at 11:19am
JDKJ: Val': Isn't the CBO saying at the same time that predicting the long term deficit reduction effect isn't anywhere near an exact science? And that its prediction should be taken with that understanding?
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