Community leaders in city of Ciudad Juarez and the El Paso County Sheriff's Office line up to complain about Ubisoft and Techland's latest game in the Call of Juarez series. The new game, Call of Juarez: The Cartel, is set in the present day, which has put it on the radar of people that are dealing with real-world violence from Mexican drug cartels.
Community leaders in Ciudad Juarez, say that Ubisoft’s new game glorifies the violent lifestyle of drug cartels and being "a hit man."
"Lots of kids say they want to be a hitman, because they are the ones that get away with everything," youth worker Laurencio Barraza told Reuters.
That city, according to Reuters, averaged eight murders a day last year and - at the start of this year - at least 40 residents from El Paso have been murdered while visiting. Barraza works for the Independent Popular Organization, which tries to keep the youth of the city out of the violent drug cartels.