A member of Great Britain's Parliament had harsh words for Electronic Arts after a marketing stunt for Mercenaries 2 gridlocked her district during the morning rush hour.
Hoping to draw attention to the game, EA gave away £20,000 of fuel at a station in North London. The Telegraph reports on the ensuing traffic jam:
A petrol station which gave away free fuel has been temporarily shut down after motorists flocking to its pumps caused traffic chaos...
Norman Tidiman, from Hackney... said: "I saw a girl who stopped because she wasn't going to make the lights, and the man in the car behind her got out his car and started to bully her.
Liberal Democrat MP Lynne Featherstone (left) was not pleased with EA:
Whilst a lucky few might have got some free petrol, hundreds of local residents have faced misery on their daily journeys this morning. They deserve an apology for being the victims of such an ill-thought out media stunt...
Trying to recreate Venezuelan-style fuel riots on the streets of London is completely irresponsible and downright dangerous...
An EA rep told the Telegraph that police ultimately shut the event down as too disruptive. Mercs 2, of course, is set in Venezuela, where petroleum is a huge economic force. As in a similar event held in Los Angeles last week, the station was decorated to match the theme of the game.
The BBC has more, including a video report.
Reuters speculates that tomorrow's release of Mercenaries 2: World in Flames will renew past controversies surrounding the game's setting in Venezuela. From Reuters:
A video game depicting mercenaries storming Venezuela, which has been criticized in the oil-rich South American country as a blueprint for an invasion, will be released by a U.S. company this weekend.
The release is likely to anger allies of President Hugo Chavez, a Washington foe, who has in the past threatened to cut off oil exports to the United States.
However, as GamePolitics has previously reported, developer Pandemic made changes to the long overdue Mercs 2 in an apparent effort to appease Venezuelan concerns. EA spokesman Jeff Brown downplayed the political impact of the game:
All the controversy around this is kind of comical. At the end of the day you have to remind yourself it's a damned video game.
In 2007, an international group of religious leaders petitioned Bono, a Pandemic investor, to make the game less menacing to Venezuelans.
An EA press release for Mercs 2 touts the game's "massive, fully destructible Venezuela."
A group calling itself the Venezuela Solidarity Network has issued a press release celebrating news that Pandemic's Mercenaries 2: World in Flames has been pushed from EA's holiday release schedule.
According to the GameStop website, Mercs 2 is now set for a February, 2008 launch.
In March, the VSN petitioned Bono, a major Pandemic investor, to block release of Mercs 2, claiming it would deepen existing tensions between the U.S. and Venezuelan governments. Said Gunnar Gundersen, who coordinated the protest:
I wouldn’t want my sons to buy it and blow up neighborhoods that we can clearly recognize where their cousins, aunts and uncles live. Still, at least the villain is no longer a Hugo Chavez look alike and the story line no longer mirrors actual international politics.
Chuck Kaufman, another spokesman for the group, added:
As reported by GameSpot, a group calling itself the Venezuelan Solidarity Network has called on U2 frontman, activist and investor Bono to stop production of Pandemic's upcoming Mercenaries 2: World in Flames.
Bono, of course, is a principle with venture capital firm Elevation Partners, a major investor in Pandemic/Bioware Studios. As described by GameSpot's Tim Surette:
(Mercs 2) follows guns for hire as they help topple a "power hungry tyrant" in Venezuela. While no real names are used, protestors see the plot as a clear parallel to the Unites States' troubled relationship with Venezuelan leader Hugo Chavez, and are labeling the shooter as anti-Venezuela propaganda.
The Venezuelan Solidarity Network is collecting support and signatures from a variety of religious leaders urging the cancellation of Mercs 2. A letter from the group says: