Club Nintendo, Nintendo's rewards program for its various hand-held and home consoles, has officially closed its doors. A visit to the official web site for the rewards program features an image of Mario with hat in hand and head bowed to signify the somber moment. It is accompanied by the following message from Nintendo:
"Club Nintendo has been discontinued. Our heartfelt thanks to our members for your support over the years. Please stay tuned for more information about our new loyalty program."